Purpose
1. Automate sending tailored pre-arrival messages to guests, providing essential information, personalized greetings, directions, and access details before check-in.
2. Enhance guest satisfaction through timely, consistent, and professional pre-stay communication delivered via the most effective channels.
3. Minimize manual guest outreach, automate reminders, support staff reduction, and ensure no guest is missed.
4. Automate pre-arrival document/ID collection or request for payment completion before property access.
Trigger Conditions
1. Reservation confirmed in booking system and check-in within a set timeframe (e.g., 48 hours before arrival).
2. Payment status marked “paid,” triggering the pre-arrival automation sequence.
3. Checklist item (e.g., “send pre-arrival info”) incomplete in PMS, launching automation.
4. Guest registration form submission detected, activating automated message flow.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate SMS sends via Programmable SMS API upon booking status change.
- Sample: Configure message body, recipient variable, and delivery window in function triggering Twilio API.
2. SendGrid
- Feature/Setting: Automate transactional email via SendGrid v3 Mail Send API with dynamic email templates.
- Sample: Set up automation to fill personalized fields, trigger by PMS webhook.
3. WhatsApp Business API
- Feature/Setting: Automate WhatsApp template message send; connect PMS trigger to WhatsApp API endpoint.
- Sample: Pre-approved templates, guest number mapping, scheduling function.
4. Slack
- Feature/Setting: Automated DM to guests or internal alert using Slack Incoming Webhooks.
- Sample: Channel, message body, and time trigger config required.
5. Mailgun
- Feature/Setting: Automate email dispatch with Mailgun Send Message API.
- Sample: Use property/guest fields, trigger from booking workflow.
6. Microsoft Outlook (Graph API)
- Feature/Setting: Automate email send via Graph API when new reservation is registered.
- Sample: Set recipient, dynamic content, and scheduling property.
7. Gmail API
- Feature/Setting: Automate drafted email sends based on Google Calendar event triggers.
- Sample: Set automation search for event criteria and execute sendEmail function.
8. Facebook Messenger API
- Feature/Setting: Automate Messenger bot to initiate “Welcome/Arrival Info” conversation flow.
- Sample: Link booking platform webhook to Messenger Send API template.
9. Airbnb Messaging
- Feature/Setting: Automate pre-arrival communication using Airbnb API’s messaging endpoint.
- Sample: Auto-fill check-in instructions and local tips, trigger 48 hours pre-check-in.
10. Booking.com Messaging API
- Feature/Setting: Automate message composition/sending through Booking.com’s internal messaging API.
- Sample: Set trigger on status=confirmed, populate custom text, send via API.
11. Zapier
- Feature/Setting: Automate multi-channel message dispatch based on calendar/PMS trigger.
- Sample: Connect PMS to preferred communication action in Zapier workflow.
12. Salesforce
- Feature/Setting: Automate execution of message sends via Salesforce Flow using Email Alert or SMS extension.
- Sample: Lead/contact match, dynamic message mapping, automation scheduling.
13. HubSpot
- Feature/Setting: Automate personalized email send using HubSpot Workflows.
- Sample: Contact property merge, workflow timed to pre-arrival date.
14. Intercom
- Feature/Setting: Automate in-app or email message triggered by guest tag or arrival status.
- Sample: Map PMS status to Intercom automation rules.
15. Zendesk
- Feature/Setting: Automated ticket creation for pre-arrival support, or automated outbound message.
- Sample: Use trigger to send welcome note and checklist.
16. Freshdesk
- Feature/Setting: Automate email/WhatsApp send through Freshdesk automations on booking event.
- Sample: Set event, recipient field, time condition.
17. ActiveCampaign
- Feature/Setting: Automate advanced segmentation and send scheduled marketing/pre-arrival emails.
- Sample: Use automated series with scheduled pre-check-in touchpoint.
18. ClickSend
- Feature/Setting: Automate SMS/MMS messages scheduled for pre-arrival via ClickSend API.
- Sample: Use contact list from PMS, schedule send via automation trigger.
19. Pabbly Connect
- Feature/Setting: Automate workflow between PMS and preferred communication tool.
- Sample: PMS webhook, message module, and time delay settings.
20. Telegram Bot API
- Feature/Setting: Automate direct message with arrival info to guests in Telegram.
- Sample: Configure bot, message body, scheduling, and guest chat IDs.
Benefits
1. Automates repetitive guest communication for higher efficiency and redirection of human resources to value-added tasks.
2. Automatedly ensures message consistency, accuracy, and timeliness for every guest.
3. Automator delivers improved guest trust and experience with reliable pre-arrival touchpoints.
4. Automation reduces risk of missed messages and manual error.
5. Easily automatable processes support property management scalability across multiple units and channels.
6. Automating pre-arrival comms aids in compliance with check-in policies and security requirements.
7. Valuable for upsell opportunities and collecting missing guest registration data prior to arrival.