Automated surveys for guest satisfaction

Purpose

1.1. Automatically collect real-time guest feedback after ride experiences to improve service quality, address issues, and monitor satisfaction trends.
1.2. Deliver short, personalized surveys to guests via their preferred channel (SMS, email, app, or voice) post-ride for actionable insights.
1.3. Enable data-driven decisions on ride operations, guest experience optimizations, and rapid escalation of negative responses for staff intervention.
1.4. Integrate feedback loops into CRM and analytics to enhance marketing, loyalty programs, and future engagement strategies.

Trigger Conditions

2.1. Guest checks out from ride (scan QR code, exit gate trigger, or wristband signal).
2.2. Specific ride events completed in POS or ticketing system.
2.3. Scheduled batch surveys after high-volume times (e.g., hourly, end-of-day).
2.4. Guest profile indicates first-time or VIP ride experience.

Platform Variants

3.1. Twilio SMS
• SMS API: Automate sending survey link via POST /Messages endpoint.
• Sample: Configure “To”, “From”, “Body” fields; map phone numbers and unique ride identifiers.

3.2. SendGrid
• Mail Send v3 API: Trigger personalized survey emails after ride completion.
• Sample: Dynamic template and recipient fields with ride data merge.

3.3. SurveyMonkey
• Webhooks Integration: Receive POST from trigger event to issue targeted survey.
• Sample: Set up “Collector API” with custom parameters per guest segment.

3.4. Typeform
• Responses API: Issue survey via unique link generation; push guest data into form pre-fill.
• Sample: Configure hidden fields and logic jumps for ride-specific paths.

3.5. Google Forms
• Apps Script API: Auto-generate unique invite URLs and email them to guest list.
• Sample: Trigger script on ride exit event to dispatch form invites.

3.6. Mailchimp
• Transactional API: Automate guest follow-up survey email series.
• Sample: Create “Event-based Automation” triggering survey campaign.

3.7. WhatsApp Business API
• Message Template Send: Deliver interactive survey message after ride.
• Sample: Register approved “survey invitation” template; map to guest phone.

3.8. Qualtrics
• XM Directory API: Launch workflow triggered by ride event, personalized to guest profile.
• Sample: Prepopulate survey fields from CRM push.

3.9. Salesforce Marketing Cloud
• Journey Builder: Event-triggered survey journey for ride guests.
• Sample: Use entry event from check-out webhook to send survey.

3.10. HubSpot
• Workflows: Automate survey dispatch triggered by custom ride property update.
• Sample: Create workflow to send post-ride survey email.

3.11. Zoho Survey
• Triggered Invitations API: Generate and email survey invitation per ride event.
• Sample: Map ride ID and guest email for every dispatch.

3.12. ActiveCampaign
• Automation Builder API: Start automated survey sequence after ride completion.
• Sample: Use tag application or webhook as trigger step.

3.13. Facebook Messenger
• Send API: Deliver survey link or chatbot sequence post-ride.
• Sample: Configure “quick replies” with feedback options.

3.14. Slack
• Incoming Webhooks: Post a survey invite directly in guest-specific channels.
• Sample: Configure bot to trigger on guest exit or experience log.

3.15. Intercom
• Outbound Messages API: Send automated survey to guest’s email or chat after ride.
• Sample: Create behavior-based triggers on guest attributes.

3.16. Microsoft Teams
• Adaptive Cards API: Post guest satisfaction survey as interactive card.
• Sample: Map user ID to Teams channel for relevant guests.

3.17. Constant Contact
• Event Automation: Send survey campaign on ride event completion.
• Sample: Set ride check-out as campaign trigger.

3.18. Telegram Bot API
• sendMessage: Push survey invite through bot to guest upon ride exit trigger.
• Sample: Use unique token and chat_id mapping.

3.19. Airtable
• Automation Scripts: Email guests from contact database after ride record is updated.
• Sample: Script action to trigger email survey on new ride log.

3.20. Jotform
• Webhook Integration: Auto-send survey link via email/SMS on form submission from ride exit tablet.
• Sample: Map fields to guest data and customize outbound message.

Benefits

4.1. Maximizes real-time feedback coverage for actionable improvements.
4.2. Boosts guest satisfaction by showing responsiveness to their opinions.
4.3. Reduces manual guest outreach and data collection efforts.
4.4. Integrates seamlessly with CRM and analytics for complete guest experience insights.
4.5. Enables instant escalation of negative feedback for timely handling by park management.