Loyalty points tracking and redemption notifications

Purpose

1.1. Enable automatic tracking of loyalty points earned and redeemed by guests participating in amusement park rides.
1.2. Deliver real-time notifications about point accruals and redemption eligibility via preferred guest communication channels.
1.3. Enhance guest engagement, incentivize repeat visits, and streamline the loyalty experience within the theme park ecosystem.
1.4. Integrate tracking with guest profiles to enable personalized offers and credit attribution for ride participation, purchases, or event attendance.
1.5. Provide timely alerts for milestone achievements, point expiry warnings, and exclusive loyalty-tier benefits.

Trigger Conditions

2.1. Guest completes a specific ride linked to the loyalty program.
2.2. Points are credited based on ride type, guest tier, or promotion period.
2.3. Guest redeems accrued loyalty points via online portal or on-site kiosk.
2.4. Scheduled notifications for balance updates, point expiry, or special offers.
2.5. Real-time alerts when points thresholds are hit for redemption or tier upgrades.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API — configure webhook to send points notifications; sample: use /Messages endpoint with custom templates.
3.2. SendGrid
• Feature/Setting: Mail Send API — configure transactional email triggers for loyalty updates; use dynamic templates.
3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — create workflows to send email or SMS on point events via Automation Studio.
3.4. HubSpot
• Feature/Setting: Workflow Automation — use webhook actions to trigger loyalty emails or in-app notifications.
3.5. Slack
• Feature/Setting: Incoming Webhooks — route loyalty alerts to guest service channels; configure via /incoming-webhook setup.
3.6. Mailchimp
• Feature/Setting: Automated Emails — set up triggers for point updates and expiring points; use event-based automations.
3.7. Microsoft Power Automate
• Feature/Setting: Scheduled and automated cloud flows — trigger notification flows when loyalty points are updated.
3.8. Zendesk
• Feature/Setting: Trigger API — auto-create guest notifications via ticket or message integrations.
3.9. Intercom
• Feature/Setting: Event-triggered messaging — set up custom event triggers for point milestones and redemption.
3.10. ActiveCampaign
• Feature/Setting: Automation Builder — utilize “Goal” actions for point thresholds and send email/SMS to guests.
3.11. Freshdesk
• Feature/Setting: Observer Automation — monitor ticket events for loyalty activity and notify guests.
3.12. Braze
• Feature/Setting: Canvas Flows — real-time engagement campaigns based on loyalty triggers.
3.13. Customer.io
• Feature/Setting: Event-triggered campaigns — deliver personalized loyalty messages on point changes.
3.14. Google Firebase
• Feature/Setting: Cloud Messaging — push in-app loyalty and redemption notifications for mobile apps.
3.15. Pusher
• Feature/Setting: Channels API — push real-time notifications on point events to UIs.
3.16. WhatsApp Business API
• Feature/Setting: Send Message endpoint — transactional point notifications, configure with templated messages.
3.17. Telegram Bot API
• Feature/Setting: sendMessage method — deliver point updates and redemption prompts via chat.
3.18. Klaviyo
• Feature/Setting: Flow Automations — create triggers for loyalty based on profile events.
3.19. Shopify
• Feature/Setting: Webhooks on Order/Purchase — credit points when guest buys ride tickets or add-ons.
3.20. Oracle Responsys
• Feature/Setting: Program Orchestration — layered communications based on loyalty data events.
3.21. Zoho CRM
• Feature/Setting: Workflow Rules — trigger loyalty point update emails or SMS on field updates.
3.22. SAP Marketing Cloud
• Feature/Setting: Campaign Automation — define multichannel point notification flows.

Benefits

4.1. Provides instant gratification and transparency to guests, improving their satisfaction.
4.2. Increases repeat visitation and upsell opportunities through targeted, data-driven engagement.
4.3. Reduces manual administrative tasks related to loyalty management.
4.4. Fosters brand loyalty with timely, relevant, and convenient communications.
4.5. Enables agile marketing pivots and personalization based on real-time guest activity.