Guest Engagement & CommunicationPurpose
1.2. Ensure timely communication of sudden exhibit hazards, schedule changes, or emergency closures to prevent confusion or negative guest experiences.
1.3. Automate updates to relevant communication portals, including websites, apps, digital signage, email, SMS, and push notifications.
1.4. Facilitate staff coordination by alerting internal teams and updating maintenance or emergency protocols in real-time.
Trigger Conditions
2.2. Automatic sensor alerts (e.g., environmental, security) indicating exhibit disruption.
2.3. Change in exhibit schedule or content in the central exhibit management software.
2.4. Emergency events logged in crisis management or incident platforms.
2.5. External data feed (e.g., local weather alert) impacting exhibit operations.
Platform Variants
• Configure Messaging API to send outbound SMS to guest segments when event occurs.
• Example: POST to /Messages with exhibit change text and recipient list.
3.2. SendGrid (Email)
• Use SendGrid’s Mail Send API to deliver templated emails about exhibit updates.
• Example: POST to /mail/send with dynamic template data.
3.3. Slack (Webhooks/API)
• Send real-time messages to staff Slack channels via chat.postMessage API.
• Configure webhook to trigger on exhibit status updates.
3.4. Microsoft Teams (Incoming Webhook)
• Post alerts to Teams channels using configured webhook and JSON message body.
3.5. OneSignal (Push Notifications)
• Set up REST API integration for instant app push notifications to aquarium visitors.
3.6. Firebase Cloud Messaging
• Send notifications to mobile app users with exhibit change payload via FCM API.
3.7. Zapier
• Configure Zap with “New Exhibits Change” trigger to connect to outbound communication paths.
3.8. ActiveCampaign
• Use automations with triggered emails/SMS based on changes registered in CRM or API.
3.9. HubSpot
• Use workflow automation and email sequences for subscriber updates about closures.
3.10. Zoho CRM
• Set up workflow rules to notify relevant leads/contacts via email/SMS upon exhibit updates.
3.11. Mailchimp
• Trigger a campaign with audience segmentation on exhibit changes.
3.12. Discord (Webhook)
• Post updates to visitor or staff Discord channels using a webhook event.
3.13. PagerDuty
• Use API to engage response teams via automatic incident creation and notifications.
3.14. ServiceNow
• Configure incident or event management module to reflect exhibit disruptions and trigger notifications.
3.15. Google Workspace (Gmail/Calendar API)
• Use Apps Script or API to send emails and modify guest/staff events upon exhibit updates.
3.16. Notion (API)
• Update Notion databases with exhibit status and push change notifications.
3.17. Trello (API/Webhook)
• Move cards or generate new ones in relevant boards and alert subscribed members.
3.18. Workplace from Meta
• Post announcements to Workplace groups via API.
3.19. WhatsApp Business API
• Send personalized exhibit alerts directly to visitors or group chats.
3.20. Facebook Messenger API
• Automate direct messages about changes to users following the aquarium Facebook page.
3.21. Instagram (Graph API)
• Post stories or updates via API on new exhibit statuses or temporary closures.
3.22. Digital Signage Platforms (e.g., ScreenCloud API)
• Push real-time exhibit change information to connected digital displays.
3.23. Google My Business (API)
• Update exhibit hours or closure info for search visibility and accurate information.
3.24. Salesforce (Process Builder/API)
• Automate case creation and communication flows when exhibit change data is received.
Benefits
4.2. Reduces manual workload for staff, streamlining communication.
4.3. Increases operational agility for both emergency and planned exhibit changes.
4.4. Ensures consistency and accuracy of messaging across all guest touchpoints.
4.5. Enables data-driven analysis of guest communication efficacy and exhibit operation trends.