Guest Engagement & CommunicationPurpose
1.2. Boost guest engagement and ensure high attendance by delivering notifications through preferred channels before and during events.
1.3. Ensure efficient, consistent guest communication by automating multi-platform dissemination for updates, promotions, and special events.
1.4. Support ongoing brand loyalty through personalized, tracked engagement while reducing manual communication workload.
Trigger Conditions
2.2. Manual initiation from staff (e.g., announcement needed).
2.3. Scheduled, recurring announcements for regularly occurring programs.
2.4. Integration with ticketing platform whenever new special events are published.
2.5. Triggered by specific seasonal dates or public holidays.
2.6. Automated response to weather, emergency, or operational status changes for event advisories.
Platform Variants
3.1. Twilio (SMS API)
• Feature/Setting: Use programmable SMS API. Configure triggers for “event table update” to send out personalized SMS to all opted-in subscribers.
3.2. SendGrid (Email API)
• Feature/Setting: Use Send Email API (v3/mail/send). Map event metadata (title, date, time) into dynamic template before dispatch.
3.3. Mailchimp (Marketing API)
• Feature/Setting: Trigger Campaign endpoint. Use event lists to schedule targeted, segmented blasts.
3.4. Facebook (Graph API)
• Feature/Setting: Automate posts via /PAGE_ID/feed. Post structured event data as announcement to followers.
3.5. Instagram (Graph API)
• Feature/Setting: Schedule media upload with event details via /me/media endpoint and publish to story/feed.
3.6. WhatsApp Business API
• Feature/Setting: Send message template with event name, date, CTA button for inquiries.
3.7. Slack (Incoming Webhooks)
• Feature/Setting: Send JSON payload to channel with event update details.
3.8. Discord (Webhook)
• Feature/Setting: Broadcast event alerts to aquarium server channels using webhook URLs.
3.9. Microsoft Teams (Webhook)
• Feature/Setting: POST structured event card to Teams channels with RSVP links.
3.10. HubSpot (Workflows API)
• Feature/Setting: Trigger automated workflow to email segmented guests after event is published.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Deploy Journey Builder automation to push targeted announcements to CRM leads.
3.12. ActiveCampaign (Automations API)
• Feature/Setting: Create automated campaign triggered by API event for guest lists.
3.13. Zoom (Webinar Integration API)
• Feature/Setting: Auto-create webinar events, send registration links for live virtual programs.
3.14. Google Calendar API
• Feature/Setting: Insert event details, auto-invite registered members.
3.15. Eventbrite (Events API)
• Feature/Setting: Triggered emails to attendees when new event entries are created.
3.16. Telegram Bot API
• Feature/Setting: Send targeted event notifications to chat groups via bot push.
3.17. LINE Messaging API
• Feature/Setting: Push event notifications as rich messages to aquarium subscribers.
3.18. Viber API
• Feature/Setting: Send broadcast event announcement to all bot followers.
3.19. Messenger (Send API)
• Feature/Setting: Push message templates with event CTA and details to followers.
3.20. Klaviyo (Email API)
• Feature/Setting: Trigger flows for event-based campaign send to segmented lists.
3.21. OneSignal (Push Notifications API)
• Feature/Setting: Create and send push notification upon event or program update.
3.22. Zoho CRM (Workflow Automation)
• Feature/Setting: Trigger automated notifications or tasks to sales and support staff for follow-up.
Benefits
4.2. Ensures coordinated, cross-channel guest communication.
4.3. Enhances guest experience by delivering real-time, relevant event updates.
4.4. Increases attendance through effective targeting and reminders.
4.5. Provides engagement analytics for future program planning.
4.6. Reduces missed opportunities; automates compliance for opt-in communications.
4.7. Standardizes event communication workflow across marketing and guest service operations.