Loyalty program updates and reward notifications

Purpose

1.1. Automate loyalty program membership management, capture guest interactions, update reward points in real-time, and notify guests about new rewards, redemption eligibility, and special offers.
1.2. Enhance guest engagement, increase repeat visits, and drive higher membership signups via targeted, automated communication across channels.

Trigger Conditions

2.1. New member enrollment via web, app, kiosk, or ticket purchase.
2.2. Guest makes a qualifying purchase or achieves an engagement milestone.
2.3. Reward points balance changes or reward tier reached.
2.4. Scheduled reward anniversary, birthday, or event-based triggers.
2.5. Reward redemption or point expiration date within pre-set period.

Platform variants

3.1. Twilio SMS
• Feature: Messaging API, set to send automated SMS upon points update (`/Messages` endpoint configuration).
3.2. SendGrid
• Feature: Transactional Email API, design email templates and trigger on loyalty events (`mail/send` endpoint).
3.3. Salesforce Marketing Cloud
• Feature: Journey Builder, configure custom event triggers tied to guest reward activities.
3.4. Mailchimp
• Feature: Automated email journeys, connect webhook to trigger upon point milestone.
3.5. Braze
• Feature: Messaging Campaigns, set API-triggered in-app and email notifications.
3.6. HubSpot
• Feature: Workflows automation, link CRM contact properties to loyalty point updates.
3.7. Zoho CRM
• Feature: Blueprint Automation, set conditions for follow-up emails/texts after milestones.
3.8. ActiveCampaign
• Feature: Automation Builder, credential API to start campaign after point changes.
3.9. Firebase Cloud Messaging
• Feature: Push Notification service, configure topic-based push for app user milestones.
3.10. Pusher Beams
• Feature: Event-based push notification channel for loyalty actions.
3.11. Intercom
• Feature: Event API, send custom message or email for reward triggers.
3.12. Slack
• Feature: Incoming Webhooks, notify team channels for member redemptions.
3.13. Microsoft Teams
• Feature: Connector webhook setup, send internal notifications on guest program updates.
3.14. Zendesk
• Feature: Trigger automation email or SMS for loyalty inquiries or updates.
3.15. Airship
• Feature: Automation, set loyalty triggers for in-app messaging.
3.16. Klaviyo
• Feature: Flow automation, use event-based triggers linked to loyalty program API.
3.17. LoyaltyLion
• Feature: API, configure reward notifications direct to guests.
3.18. Gorgias
• Feature: Ticket automation, open new customer support ticket on loyalty changes.
3.19. Shopify
• Feature: Flow, set e-commerce triggers for reward points upon transaction.
3.20. Segment
• Feature: Event Tracking, route loyalty events to all connected engagement channels.

Benefits

4.1. Boosts guest satisfaction through timely and personalized communication.
4.2. Reduces manual workload and ensures accuracy in rewards management.
4.3. Increases program participation and repeat visitor frequency.
4.4. Empowers rapid multichannel communication, improving brand loyalty metrics.