Regular newsletter distribution

Purpose

1.1. Maintain sustained guest engagement with regular, informative, and promotional aquarium newsletters.
1.2. Announce new exhibits, special events, member offers, conservation efforts, and educational content.
1.3. Nurture returning visits, keep members informed, upsell visitor packages, and increase brand loyalty.
1.4. Segment newsletters by visitor types: members, families, schools, first-time guests.
1.5. Ensure compliance with regional email regulations (CAN-SPAM, GDPR, etc.).

Trigger Conditions

2.1. Scheduled intervals (e.g., every Friday at 9:00 AM).
2.2. New exhibit launch or event announcement date.
2.3. Visitor milestone (e.g., anniversary of first visit).
2.4. Activated by guest sign-up or subscription confirmation.
2.5. External content update (e.g., new blog, press release).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Campaign Scheduler — configure recurring campaigns, connect with audience segments.
• API: `POST /campaigns`, `POST /automations`, webhook for subscriber list updates.

3.2. SendGrid
• Feature/Setting: Dynamic Templates — design and trigger via Marketing Campaigns.
• API: `POST /mail/send`, contact automation via `POST /marketing/contacts`.

3.3. ActiveCampaign
• Feature/Setting: Automations — use event triggers and date-based workflows.
• API: `POST /api/3/contactAutomations`, event webhook integration for list growth.

3.4. Constant Contact
• Feature/Setting: Email Scheduler — automate periodic newsletter send-outs.
• API: `POST /v3/emails`, `POST /v3/contacts`.

3.5. HubSpot
• Feature/Setting: Workflows — trigger emails on schedule or contact property change.
• API: `POST /marketing/v3/emails`, `GET /contacts/v1/lists`.

3.6. Klaviyo
• Feature/Setting: Flows — set up automated recurring flows for segments.
• API: `POST /v1/flows`, RESTful endpoint for segment sync.

3.7. Moosend
• Feature/Setting: Automation Recipes — configure newsletter chains with time triggers.
• API: `POST /campaigns`, `GET /lists/subscribers`.

3.8. Campaign Monitor
• Feature/Setting: Automation Journeys — set date or event-based sends.
• API: `POST /campaigns`, `POST /subscribers/{listid}.json`.

3.9. Zoho Campaigns
• Feature/Setting: Autoresponders & Recurring Campaigns.
• API: `POST /campaigns`, `GET /lists`.

3.10. GetResponse
• Feature/Setting: Marketing Automation — periodic newsletters with filters.
• API: `POST /newsletters`, `GET /contacts`.

3.11. Brevo (Sendinblue)
• Feature/Setting: Email Campaign Scheduler.
• API: `POST /emailCampaigns`, trigger via `POST /contacts/lists`.

3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — configure scheduled or triggered sends.
• API: `POST /messaging/v1/email/messages`, integration via Marketing Cloud Connect.

3.13. MailerLite
• Feature/Setting: Automation Workflows — schedule newsletters for dynamic groups.
• API: `POST /campaigns`, recipient sync via `GET /subscribers`.

3.14. Pardot (Marketing Cloud Account Engagement)
• Feature/Setting: Engagement Studio — set up recurring visitor engagement journeys.
• API: `POST /api/email/version/4/do/sendEmail`, list management endpoint.

3.15. Benchmark Email
• Feature/Setting: Automation Pro — schedule newsletters to autorespond.
• API: `POST /v1/emails`, list via `/v1/lists`.

3.16. Omnisend
• Feature/Setting: Automation — create recurring weekly newsletters.
• API: `POST /v3/campaigns`, audience sync via `/contacts`.

3.17. Emma
• Feature/Setting: Automated Mailings — trigger based on time or behavior.
• API: `POST /emails`, segment via `/groups`.

3.18. AWeber
• Feature/Setting: Campaign Automations — configure newsletter schedule.
• API: `POST /accounts/{accountId}/messages`, list action via API.

3.19. Drip
• Feature/Setting: Workflows — set delay intervals for regular distribution.
• API: `POST /campaigns`, automation via `/workflows`.

3.20. Elastic Email
• Feature/Setting: Campaign Scheduler.
• API: `POST /v2/email/send`, audience via `/contacts`.

3.21. Mailjet
• Feature/Setting: Automated Campaigns.
• API: `POST /v3.1/send`, recipient list via `/v3/contactslist`.

Benefits

4.1. Timely, consistent outreach increases return visit rates and member renewals.
4.2. Automated segmentation and scheduling optimize relevance and engagement.
4.3. Reduces manual workload for guest communications staff.
4.4. Adapts easily to new content, event calendars, or emergency announcements.
4.5. Tracks open rates and visitor actions for ongoing optimization.