Purpose
1. Automate the timely publication of historical milestones for historical sites, engaging visitors, driving social shares, and boosting tourist interest on predefined dates or anniversaries.
2. Automatedly ensure that milestone stories, images, and related assets are distributed across chosen channels to maintain public interest and keep content evergreen.
3. Automator supports content teams by removing manual scheduling tasks, automating compliance with editorial calendars, and facilitating multi-platform syndication.
4. Automation drives increased awareness of cultural heritage by posting right-on-time stories connected to the site’s significance.
Trigger Conditions
1. On specific dates or anniversary triggers, such as the founding date, restoration completion, or public declaration anniversaries.
2. Triggered by calendar APIs (e.g., Google Calendar event), custom asset management system logic, or recurring scheduling workflows.
3. Manually set triggers for ad hoc milestone events, automated recurring triggers for annual landmark anniversaries.
Platform Variants
1. WordPress
- Feature/Setting: Automate post-scheduling via REST API `/wp-json/wp/v2/posts` with status "publish" and future date/time parameter.
- Sample: API call to publish milestone post on site’s anniversary.
2. Facebook Pages
- Feature/Setting: Automate content delivery using Graph API `/me/feed` with “published” param set to false for scheduled posts.
- Sample: Graph API call submits event for future timed publishing.
3. Twitter (X)
- Feature/Setting: Automator configures scheduled tweets through X API (Enterprise or Ads API’s scheduled tweets endpoint).
- Sample: JSON body with milestone text and media posted for future date.
4. Instagram
- Feature/Setting: Utilizes Instagram Graph API `/media` endpoint for queued milestone content; `/media_publish` to complete automated posting.
- Sample: Automate scheduling via approved third-party platforms (Meta restrictions apply).
5. LinkedIn
- Feature/Setting: LinkedIn API `/ugcPosts`, with scheduled publish timestamps in request body.
- Sample: Automatedly posts historical highlights to company or attraction page.
6. Mailchimp
- Feature/Setting: Automated campaigns scheduled by Campaign API `/campaigns` with `schedule_time` param.
- Sample: Automate milestone newsletter blast on set historical date.
7. SendGrid
- Feature/Setting: Automatedly triggers marketing email campaigns via `/marketing/singlesends/schedule` API.
- Sample: Sets up historical highlights via email.
8. Slack
- Feature/Setting: Scheduled messages via Slack API `/chat.scheduleMessage` for team or visitor community channels.
- Sample: Scheduled message for milestone alert to tourism staff or subscriber group.
9. Google Calendar
- Feature/Setting: Calendar API `/calendars/events` for automatedly marking and triggering content releases on anniversary dates.
- Sample: Recurring event triggers connected automator webhook.
10. Microsoft Teams
- Feature/Setting: Schedule automated posts to Teams channels using Graph API `/chats/{chat-id}/messages` with scheduled time.
- Sample: Notifies tourism department of upcoming milestone publications.
11. HubSpot
- Feature/Setting: CMS Blog Post API `/cms/v3/blogs/posts` with “publishDate” property set ahead.
- Sample: Schedules milestone blog release as part of inbound tourism strategy.
12. Google My Business
- Feature/Setting: Posts scheduling via My Business API `/accounts/{accountId}/locations/{locationId}/localPosts`.
- Sample: Automator posts event info about historical celebrations.
13. Zapier
- Feature/Setting: Uses “Schedule” trigger, then automates pushing event data across social/email/blog platforms by automation connectors.
- Sample: Orchestrates multi-channel campaign for milestone.
14. Trello
- Feature/Setting: Scheduled task creation using REST API `/1/cards` with due date for asset assignments.
- Sample: Automates editorial reminders for historical asset review.
15. Airtable
- Feature/Setting: Automated workflows with Airtable Automations; triggers based on “Anniversary Date” field in milestones table.
- Sample: Initiates automator chain to distribute content.
16. Salesforce Marketing Cloud
- Feature/Setting: Use REST API `/messaging/v1/email/messages` with “scheduledTime” parameter.
- Sample: Automator sends milestone campaigns to attraction subscribers.
17. Shopify
- Feature/Setting: Admin API `/products` and `/blog/articles` for scheduling milestone-related posts/promotions.
- Sample: Automatedly launches commemorative product announcements.
18. Buffer
- Feature/Setting: Buffer API `/updates/create` with “scheduled_at” for future posts to connected networks.
- Sample: Automator oversees scheduled social content pushes.
19. Sprout Social
- Feature/Setting: Platform-specific scheduler automates milestone post timing across profiles via its publishing API.
- Sample: Single workflow automates posting across all connected platforms.
20. Discord
- Feature/Setting: Automated scheduled posting using Discord Bots (via Cron jobs/scripts to send messages with milestone content on target dates).
- Sample: Bot posts celebratory message to site visitor community.
Benefits
1. Automator eliminates manual workload by automatedly managing omni-channel milestone publication.
2. Maximizes timing precision and compliance with anniversaries, boosting visitor interest and engagement.
3. Enables large-scale automated content distribution with consistency and minimal operational friction.
4. Automation facilitates editorial accuracy, consistent branding, and content freshness across platforms.
5. Automating milestone publication sustains ongoing tourism engagement without resource bottlenecks.
6. Enables automated, replicable, and error-free historical content rollouts at strategic times.