Visitor count analytics and reporting

**Purpose**

1.1. Enable real-time and historical tracking of in-store visitor count using automated data capture.
1.2. Aggregate, analyze, and visualize foot traffic patterns for optimized staffing, layout, and promotions.
1.3. Deliver analytics reports via multiple channels to management or designated stakeholders.
1.4. Support integration with inventory, marketing, and scheduling systems for deep operational insights.

**Trigger Conditions**

2.1. Motion detected at store entrance/exit by sensor or camera.
2.2. Scheduled interval for report generation (e.g., hourly, daily, weekly).
2.3. Manual trigger via admin dashboard or mobile app.
2.4. Thresholds surpassed (e.g., store occupancy limit or sudden surge detected).

**Platform Variants**

3.1. Hikvision
• Feature/Setting: People Counting Camera API; configure API trigger on motion event.
3.2. Axis Communications
• Feature/Setting: Axis Store Reporter; enable REST API to fetch real-time counts.
3.3. Ubiquiti UniFi Protect
• Feature/Setting: Camera motion webhook; set webhook to send data to analytics system.
3.4. Google Sheets
• Feature/Setting: Sheets API; auto-log visitor count data via append method.
3.5. Microsoft Power BI
• Feature/Setting: REST API push dataset; send count data for real-time dashboards.
3.6. Grafana
• Feature/Setting: Data source API; ingest visitor count JSON for visualization.
3.7. AWS Lambda
• Feature/Setting: Trigger on API Gateway event; execute count processing code.
3.8. Azure Functions
• Feature/Setting: HTTP trigger; run aggregation on incoming visitor data.
3.9. Zapier
• Feature/Setting: Webhook trigger; flow data from camera API to analytics/reporting app.
3.10. Google Data Studio
• Feature/Setting: Data connector; import count logs for reporting.
3.11. Slack
• Feature/Setting: Incoming Webhook; post count summary to store operations channel.
3.12. Twilio SMS
• Feature/Setting: Programmable SMS API; send count alerts to managers on thresholds.
3.13. SendGrid
• Feature/Setting: Email API; auto-email visitor reports to distribution list.
3.14. Tableau
• Feature/Setting: Web Data Connector; visualize and share visitor trends.
3.15. Google Cloud Pub/Sub
• Feature/Setting: Topic push; receive and process visitor events.
3.16. IBM Watson IoT Platform
• Feature/Setting: Device event API; ingest sensor/camera count data.
3.17. Cisco Meraki
• Feature/Setting: MV Sense API; extract real-time and historical entrance/exit events.
3.18. Salesforce
• Feature/Setting: REST API; attach visitation data to contact or campaign record.
3.19. Power Automate
• Feature/Setting: HTTP trigger; automate flow from camera to spreadsheet/report.
3.20. Dropbox
• Feature/Setting: File upload API; store daily visitor count CSV exports.

**Benefits**

4.1. Full automation of visitor logging—reduces manual workload.
4.2. Rapid decision-making backed by real-time analytics.
4.3. Improved resource allocation (staff, inventory, promotions) using insights.
4.4. Fast, error-free delivery of reports to stakeholders via preferred channels.
4.5. Easy cross-integration with other business systems for holistic operations improvement.