Purpose
1.2. Prevent manual data entry errors and reduce lag between dealership events and website presentation.
1.3. Synchronize back-end inventory databases, dealership CRMs, and real-time website listings for maximum customer transparency and competitiveness.
1.4. Streamline integration with third-party marketplaces, optimizing time-to-listing and removing unavailable vehicles promptly.
Trigger Conditions
2.2. A new car is added to the dealer stock via DMS (Dealer Management System), spreadsheet, or direct backend API.
2.3. Scheduled inventory sync event in the CRM or DMS platform (e.g., every 10 minutes).
2.4. Notification from external marketplace API indicating status change on a synced listing.
2.5. Webhook event from backend POS when transaction is completed or cancelled.
Platform Variants
3.1. DealerSocket
• Feature/Setting: Use Webhooks or Inventory API `/api/inventory` to push updated vehicle records to external website endpoints.
• Sample: Configure webhook for “status changed” in DealerSocket Admin.
3.2. Reynolds & Reynolds
• Feature/Setting: Leverage Vehicle Inventory Integration Interface (VII) or Event Notification System for real-time data feed.
• Sample: Set up scheduled XML/JSON exports to website’s import API.
3.3. Salesforce
• Feature/Setting: Outbound Messaging in Process Builder to POST inventory changes to website’s API.
• Sample: Configure trigger “Car_Status_Change__c” in Salesforce.
3.4. CDK Global
• Feature/Setting: Inventory Feeds via CDK Vehicle Data API `/v1/vehicles`; connect periodic updates via CDK Partner Program.
• Sample: Schedule data push when inventory records change.
3.5. AutoTrader (Dealer Portal)
• Feature/Setting: Inventory Synchronization Feed using AutoTrader Vehicle Listings API.
• Sample: Configure FTP/XML feed for auto-sync.
3.6. eBay Motors
• Feature/Setting: eBay Sell APIs (`/sell/inventory/v1/inventory_item`); trigger PATCH when local stock changes.
• Sample: Automated PATCH on vehicle status change.
3.7. WordPress (with WooCommerce)
• Feature/Setting: WooCommerce REST API `/wp-json/wc/v3/products`; create or update listing entries from backend.
• Sample: Configure incoming API POST for new arrivals.
3.8. Squarespace
• Feature/Setting: Custom Inventory Sync with Squarespace API endpoint for catalog updates.
• Sample: Use POST to `/api/commerce/products` for new vehicles.
3.9. Shopify
• Feature/Setting: Shopify Admin API `/admin/api/2023-01/products.json`; activate PUT for changes from dealership DB.
• Sample: Connect webhook for “inventory_levels/update”.
3.10. Wix
• Feature/Setting: Wix Stores API `/v1/products`; trigger PATCH when car is sold or newly available.
• Sample: Integrate via HTTP Functions for backend sync.
3.11. Zapier
• Feature/Setting: “Webhooks by Zapier” listen to DMS/CRM triggers and push changes to site’s REST API.
• Sample: POST to dealership site when “sold” detected.
3.12. Microsoft Dynamics 365
• Feature/Setting: Power Automate Flow triggers on inventory record modification; connect via HTTP action.
• Sample: Triggered on “Inventory Status Changed” event.
3.13. HubSpot
• Feature/Setting: Workflow Automation on custom property “Inventory Status”; send webhook to external API.
• Sample: Automated trigger for inventory type changes.
3.14. Zoho CRM
• Feature/Setting: Zoho Inventory Webhooks configured for module “Vehicles”; push data updates to website.
• Sample: Endpoint set for “vehicle sold” field.
3.15. Freshdesk
• Feature/Setting: Automation Rules to initiate webhook when ticket tagged “sold car” is submitted.
• Sample: POST update for new or sold cars.
3.16. Slack
• Feature/Setting: Slack workflow builder triggers HTTP requests when notified by dealership team.
• Sample: Message “vehicle sold” triggers site update API call.
3.17. Google Sheets
• Feature/Setting: Google Apps Script listener on row changes; push data to website with `UrlFetchApp.fetch`.
• Sample: On “status” column update, POST details to web server.
3.18. Airtable
• Feature/Setting: Automation triggers on “Status” field; run script to sync with external listing API.
• Sample: Airtable automation “When car sold, notify website API”.
3.19. DealerCenter
• Feature/Setting: Inventory Web Services API `/Inventory/GetVehicles`; use PATCH calls when statuses are updated.
• Sample: Periodic API call configured for new/removed stock.
3.20. NetSuite
• Feature/Setting: SuiteScript or RESTlet integration to detect item fulfillment or removal; sync with website via HTTPS POST.
• Sample: Trigger SuiteFlow on item update, call web webhook.
3.21. CarGurus Dealer Platform
• Feature/Setting: CarGurus VIN Feed or Inventory API for automated updates.
• Sample: Enable real-time push feed via dealer dashboard.
3.22. Mailgun
• Feature/Setting: Automated email or webhook when sold/new inventory emails received; parse and update backend.
• Sample: Listener triggers script to update online listings.
3.23. Monday.com
• Feature/Setting: Automations on board item status change; send webhook to backend API.
• Sample: Car marked as “Delivered” triggers listing removal.
3.24. Make (formerly Integromat)
• Feature/Setting: Scenario watches DMS/CRM for change, pushes update to web API.
• Sample: On “new car arrival” module triggers HTTP POST.
Benefits
4.2. Drastically reduced manual effort and administrative costs for inventory management.
4.3. Improved customer experience and trust by showing only available stock.
4.4. Enhanced competitiveness by displaying new arrivals instantly and removing sold vehicles without delay.
4.5. Lower risk of double-selling by ensuring listings are always synchronized.
4.6. Scalable integration across multiple sales channels and dealership locations.