Syncing digital catalog updates across website, ERP, and sales channels

Purpose

1. Ensure real-time synchronization of digital product catalogs—including SKUs, price, stock availability, technical specifications, rich media, and compliance sheets—across website, ERP, and all connected sales/distribution channels for accurate stock visibility, seamless ordering, minimization of stockouts/discrepancies, and automated compliance checks.

2. Automate the bidirectional flow of updates (addition, modification, removal) from any system of record to all relevant channels, avoiding manual data-entry errors and update latency in the HVAC wholesale supply chain context.

3. Provide instant publishing of catalog changes for multi-location, multi-channel sales (eCommerce, marketplace, distributor portals) and enable instant access to the latest compliance information for regulatory alignment.

Trigger Conditions

1. New item addition, attribute update, or removal in the ERP system catalog database.

2. Manual update by authorized personnel to website or sales channel catalog portal.

3. Price/stock change event triggered by procurement, production, or supply chain update.

4. Third-party system webhook signaling catalog adjustment (e.g., distributor API or XML/EDI feed).

Platform Variants

1. SAP ERP

• Feature/Setting: OData API / CatalogItems Entity — Setup outbound OData notifications for catalog data events.
  

2. Oracle NetSuite

• Feature/Setting: SuiteTalk SOAP/REST API — Enable catalog item update notifications for external integration polling.
  

3. Microsoft Dynamics 365 Business Central

• Feature/Setting: API Pages — Configure Item Card and Inventory endpoints for webhook triggers and GET/POST.
  

4. Salesforce Commerce Cloud

• Feature/Setting: OCAPI (Open Commerce API) — Connect Catalog REST endpoints for push/pull integration.
  

5. Shopify

• Feature/Setting: Admin API (Product & Inventory) — Setup Webhooks for product and inventory change events.
  

6. WooCommerce

• Feature/Setting: REST API / Webhooks — Subscribe to product.created, product.updated, and product.deleted.
  

7. Magento Commerce

• Feature/Setting: Catalog API — Enable product and price update listeners via event observer or API call.
  

8. SAP Commerce Cloud (Hybris)

• Feature/Setting: Data Hub or Integration API — Send item catalog events via ODATA/REST to distribution endpoints.
  

9. BigCommerce

• Feature/Setting: Catalog Webhooks — Listen for product changes; use Catalog API for real-time sync.
  

10. Salsify

• Feature/Setting: Product Information Management (PIM) API — Push CatalogItem updates to downstream apps.
  

11. Akeneo PIM

• Feature/Setting: API Webhooks — Configure channel sync for every catalog modification event.
  

12. ChannelAdvisor

• Feature/Setting: Inventory API — Enable item update feeds for syncing across marketplaces.
  

13. Linnworks

• Feature/Setting: InventoryChannelMapping API — Update or add inventory records for channel propagation.
  

14. Oracle Fusion Cloud

• Feature/Setting: REST Adapter for Product Hub — Connect Product Catalog endpoints for events.
  

15. Mirakl Marketplace

• Feature/Setting: Catalog API — Send PATCH/PUT for product updates across connected B2B platforms.
  

16. Amazon Seller Central

• Feature/Setting: SP-API (Selling Partner API) — Subscribe to ItemListings change events.
  

17. eBay

• Feature/Setting: Trading API (ReviseInventoryStatus) — Automated update for listing price/stock.
  

18. Google Merchant Center

• Feature/Setting: Content API — Push product and inventory updates with Patch calls and triggers.
  

19. Unleashed Inventory

• Feature/Setting: API — Trigger inventory/stock update event hooks for item changes.
  

20. Netsuite Connector by Celigo

• Feature/Setting: Prebuilt “Sync Product Catalog” Flow — Configure mappings and update frequency.
  

21. Odoo ERP

• Feature/Setting: REST API — Configure triggers on catalog object events (create, update, delete).
  

22. Zoho Inventory

• Feature/Setting: API — Listen for product/inventory webhook events and publish updates.
  

23. QuickBooks Commerce

• Feature/Setting: Webhooks/API — Track and fetch catalog amendments, enable downstream sync.
  

Benefits

1. Real-time, accurate multi-channel product and inventory data reduces overselling and manual entry.

2. Improved customer experience with precise data on every portal.

3. Regulatory and compliance data always up-to-date for HVAC wholesale trading.

4. Reduced labor costs and error rates in catalog management.

5. Enables scalable, seamless expansion to new digital channels or partners.