Automated lead nurturing sequences (email/SMS reminders)

Purpose

1. Enables exhibition planners to automate the nurturing of leads via scheduled email/SMS reminders, boosting engagement, reducing manual follow-ups, and optimizing client conversion.

2. Enhances sales efficiency by automating personalized touchpoints and delivering targeted content across the lead acquisition journey.

3. Ensures warm leads remain engaged, reminders are not missed, and follow-up sequences are consistently executed for exhibition events.

Trigger Conditions

1. New lead added in CRM or website form completed.

2. Lead status changed (e.g., from “contacted” to “interested”).

3. Time-lapse trigger (e.g., lead unresponsive for X days).

4. Manual trigger by sales team.

5. Engagement with previous automated email/SMS detected.

Platform Variants

1. Mailchimp

• Feature: Customer Journey Builder
  
• Setting: Automate lead drip campaigns via pre-built email automator templates; API endpoint: POST /automations
  

2. HubSpot

• Feature: Workflows
  
• Setting: Automate lead nurturing using if/then branch logic; API endpoint: POST /automation/v3/workflows
  

3. Salesforce

• Feature: Process Builder
  
• Setting: Automating multi-step lead nurturing via email reminders; API: POST /services/data/vXX.0/actions/custom/event/reminder
  

4. ActiveCampaign

• Feature: Automations
  
• Setting: Automate lead scoring emails/SMS using “Start Trigger: Subscribes to List”; API: POST /api/3/contacts
  

5. Sendinblue

• Feature: Automation Scenarios
  
• Setting: Automated email/SMS sequences; API endpoint: POST /smtp/email, POST /transactionalSMS/sms
  

6. Twilio

• Feature: Programmable Messaging
  
• Setting: Automated SMS reminders; API: POST /2010-04-01/Accounts/{AccountSid}/Messages.json
  

7. Zoho CRM

• Feature: Workflow Automation
  
• Setting: Automating scheduled emails/SMS on lead updates; API: POST /crm/v2/functions
  

8. Freshsales

• Feature: Sales Sequences
  
• Setting: Automate follow-up multi-channel sequences; API: POST /api/leads/lead_id/events
  

9. Pipedrive

• Feature: Workflow Automation
  
• Setting: Automating activities on deal creation/status change; API endpoint: POST /deals/{id}/activities
  

10. Keap (Infusionsoft)

• Feature: Campaign Builder
  
• Setting: Automated lead reminders, SMS/email; API: POST /v1/campaigns/{campaignId}/sequences
  

11. Marketo

• Feature: Smart Campaigns
  
• Setting: Automate conditional sends/lead progression; API: POST /rest/v1/leads/push.json
  

12. Outreach

• Feature: Sequences
  
• Setting: Create automated outreach steps; API endpoint: POST /api/v2/sequences
  

13. Autopilot

• Feature: Journey Automation
  
• Setting: Automate multi-channel lead journeys; API: POST /v1/contacts/trigger_journey
  

14. Klaviyo

• Feature: Flows
  
• Setting: Set up automated series; API: POST /api/v1/flows
  

15. Drip

• Feature: Workflows
  
• Setting: Automate reminders based on event triggers; API endpoint: POST /v2/subscribers
  

16. Gmass

• Feature: Mail Merge
  
• Setting: Automate Gmail sequence sending; API: Use via Gmail REST API & Gmass HTTP requests
  

17. Constant Contact

• Feature: Email Automation
  
• Setting: Automate series based on list activity; API endpoint: POST /v2/email_campaigns
  

18. SendGrid

• Feature: Automated Campaigns
  
• Setting: Configure automator triggers by event; API endpoint: POST /v3/mail/send
  

19. SMSGlobal

• Feature: Automated SMS
  
• Setting: Send reminder SMS at set intervals; API: POST /http-api.php
  

20. Mailjet

• Feature: Marketing Automation
  
• Setting: Automate emails based on contact action; API endpoint: POST /v3/send
  

21. ClickSend

• Feature: Scheduled SMS/Email
  
• Setting: Automate SMS and email sendouts; API: POST /v3/sms/send, /v3/email/send
  

Benefits

1. Automated lead nurturing maximizes conversion and engagement with minimal manual input.

2. Automating reminders reduces human error and increases client touchpoint consistency.

3. Automatedly triggers segmented campaigns based on real user actions or inactivity.

4. Automates sales task load, freeing up time for personalized or strategic activities.

5. Automation ensures leads are never dropped or forgotten, creating a scalable and repeatable pipeline.

6. Automating SMS/email lowers response times and enhances attendee experience.