Automated lead capture from website forms

Purpose

1.1. Capture prospective student data from online forms on the acupuncture school website for nurturing into enrollments.
1.2. Automate lead validation, segmentation, and initial response to reduce manual data entry and speed up follow-up.
1.3. Sync captured leads into CRM, email marketing, SMS, and tasks for admissions teams.
1.4. Enrich leads with external data and automate appointment scheduling to boost inquiry-to-enrollment rates.
1.5. Centralize lead tracking across paid campaigns, organic search, and webinars to maximize ROI and reporting.

Trigger Conditions

2.1. Submission of a contact or inquiry form on the website.
2.2. Completion of downloadable content or webinar registration forms.
2.3. Engagement on embedded chat widgets with lead capture features.
2.4. New leads from third-party portals or partner referral forms.

Platform Variants

3.1. WordPress + Gravity Forms
• API: Gravity Forms Webhooks — configure POST to automation endpoint on new form submission.

3.2. Wix
• Feature/Setting: Automations → “Form submitted” trigger — connect via outgoing webhook.

3.3. Squarespace
• Feature/Setting: Form Block Storage Options → Zapier/Make integration — enable direct webhook to automation API.

3.4. HubSpot Forms
• API: Forms API (v3) — configure “on form submit” webhooks for lead export.

3.5. Typeform
• API: Webhooks — add POST URL for notification on each completed form.

3.6. Google Forms
• Feature/Setting: App Script triggers → “On Form Submit” — set webhook POST with full payload.

3.7. Jotform
• Feature/Setting: Webhooks — direct delivery of form responses to automation endpoint.

3.8. Wufoo
• Feature/Setting: Webhooks (Notification Settings) — URL of lead intake process.

3.9. Microsoft Forms
• Feature/Setting: Power Automate → “When a response is submitted” flow — trigger webhook to lead capture process.

3.10. Cognito Forms
• API: Post JSON Data — configure webhook to automation service on new entry.

3.11. Zoho Forms
• API: Zoho Forms Webhooks — set for new submission POSTs.

3.12. Unbounce
• Feature/Setting: Webhook Integration — direct webhook trigger from landing page forms.

3.13. Salesforce Web-to-Lead
• Feature/Setting: Auto-Response Rule — send captured data to automation via outbound message.

3.14. Facebook Lead Ads
• API: Leads API — subscribe to “leadgen” webhook for page forms.

3.15. LinkedIn Lead Gen Forms
• API: LinkedIn Marketing Developer Platform — subscribe to real-time lead notifications.

3.16. ActiveCampaign Forms
• Feature/Setting: Automations → “On form submit” action — webhook to external process.

3.17. Formstack
• API: Webhooks (Advanced) — trigger on completed submission.

3.18. Mailchimp Landing Pages
• API: Event Webhooks — set POST destination for new signup.

3.19. Elementor Forms (WordPress)
• Feature/Setting: Webhook action — configure endpoint for automation.

3.20. Paddle
• API: Webhook (Checkout Created) — for forms collecting payment and details.

3.21. Shopify Forms
• Feature/Setting: Shopify Webhooks — capture customer_create or contact_create events.

3.22. Pabbly Form Builder
• Feature/Setting: Webhooks — set endpoint for real-time data push.

Benefits

4.1. Accelerates response time to new inquiries, increasing conversion rates.
4.2. Reduces manual entry errors and data silos; ensures every lead is tracked.
4.3. Enables lead scoring, segmentation, and nurturing at scale.
4.4. Syncs data with CRM, email, SMS, and analytics platforms automatically.
4.5. Provides centralized analytics for marketing team to assess campaign performance and ROI.