Lead Generation and MarketingPurpose
1.2. Engage leads to improve likelihood of application and enrollment by systematically addressing interests and common barriers.
1.3. Warm up cold leads, prevent dropout from consideration, provide continuous touchpoints, and automate timely responses to prospect behavior.
1.4. Collect interests, engagement metrics, and feedback to refine lead qualification and follow-up strategies.
Trigger Conditions
2.2. Response to an initial inquiry or download of school brochures.
2.3. Event registration or sign-up for open house days.
2.4. Tagging student profiles as ‘prospect’ or similar in CRM.
2.5. Absence of response or incomplete application after X days.
Platform Variants
3.1. Mailchimp
• API/Feature: Automations → Customer Journeys; define step-wise drip email timeline; sample: pre-built “Educational Series” triggered by list addition.
3.2. HubSpot
• API: Workflows endpoint; configure “Lead Nurturing Sequence”, automate triggers from form submissions or contact properties change.
3.3. ActiveCampaign
• Automation Builder; implement “If/Else” logic for segmented student prospect nurturing; sample: follow-up three-part email drip.
3.4. SendGrid
• Marketing Campaigns API; schedule transactional + marketing emails on a timer post-lead capture; summary API example: POST /v3/marketing/singlesends.
3.5. Drip
• Workflows API; initiate series when new subscriber joins education segment; configure timed drip delay after each engagement.
3.6. Salesforce Marketing Cloud
• Journey Builder API; “Lead Nurture Flow” with email/SMS splits, decision points based on click/activity.
3.7. ConvertKit
• Visual Automations; trigger “Prospective Student Series” when user subscribes to acupuncture info list.
3.8. Keap (Infusionsoft)
• Campaign Builder; link landing page forms to educational drip automation, tag-based follow-up flows.
3.9. Constant Contact
• Automation Campaigns; trigger on list join, schedule email series with custom delays; API call: POST /contacts/sign_up_form_submitted.
3.10. Marketo
• Smart Campaign Rules; webhook for contact engagement, regular nurturing emails with personalization tokens.
3.11. Klaviyo
• Flows; entry event = web form completion, mapped to tailored content flows with status checkpoints.
3.12. Brevo (Sendinblue)
• Automation Scenarios; event trigger = lead creation, follow-up via scheduled mail/SMS; scenario builder offers API endpoint per event.
3.13. Twilio SMS
• Messaging Service API; initiate SMS drip sequence when new lead registers a mobile number on the application form.
3.14. Intercom
• Series; “Prospect Journey” with scheduled in-app messages, emails, and chatbot nudges, triggered by contact property.
3.15. Zoho Campaigns
• Email Workflow; trigger automation on addition to mailing list or tag; sequence designed for educational content.
3.16. Pipedrive
• Workflow Automation; send nurturing templated emails after web-to-lead conversion recorded in CRM.
3.17. Pipefy
• Email Templates; automation triggered from new card in ‘Prospects’ pipe, send staged email sequences.
3.18. WhatsApp Business API
• Message Template; send automated educational info via WhatsApp drip following opt-in from lead form.
3.19. Google Ads (via Lead Form Extensions)
• API integration—sync leads to CRM, instantly trigger multi-channel nurture sequence per captured contact.
3.20. Facebook Lead Ads
• Leads API; once Facebook lead submitted, export to CRM and initiate personalized content through pre-set drip sequences.
3.21. Slack
• Webhook or Workflow Builder; notify admissions team in real-time as drip milestones are hit to allow personalized manual follow-ups.
Benefits
4.2. Significantly reduces manual effort for admissions or marketing teams.
4.3. Improves lead-to-application conversion rate through timely engagement.
4.4. Enables robust tracking and analytics on lead responsiveness and content effectiveness.
4.5. Seamless multi-channel approach increases brand touchpoints without overwhelming staff.