Social media post scheduling and performance tracking

Purpose

1.1. Automate multi-platform social media posting for acupuncture school, promoting new courses, webinars, open house events, student testimonials, and educational content.
1.2. Schedule posts across Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google My Business, and more from a single workflow.
1.3. Collect and track analytics (reach, engagement, click-through rates) to optimize content strategy and improve lead generation in alternative medicine education.
1.4. Maintain consistent brand messaging, enhance audience engagement, and streamline campaign performance analysis for marketing teams.

Trigger Conditions

2.1. New post drafts added to content calendar (Google Sheets, Airtable, Notion, or CMS).
2.2. Scheduled post time reached as per calendar entry.
2.3. New event/course created in scheduling or event management tool.
2.4. Analytics/report request received on a specific frequency (daily, weekly, monthly).
2.5. High-performing post detected (surpassing set engagement threshold).

Platform Variants

3.1. Facebook
• Feature: Graph API / Page Publishing
• Setting: Configure “/page_id/feed” endpoint with access token, message, link, scheduled_publish_time.
3.2. Instagram
• Feature: Graph API / Content Publishing
• Setting: Use “/user_id/media” for image/video post setup, “/user_id/media_publish” to publish, with caption and media_url.
3.3. Twitter (X)
• Feature: POST statuses/update
• Setting: API key/secret, access token; send POST with "status", "media_ids" if image/video.
3.4. LinkedIn
• Feature: v2/ugcPosts
• Setting: API credentials, “author”, “lifecycleState”, “specificContent”, and “visibility” fields.
3.5. Pinterest
• Feature: v5 Pins API
• Setting: Board_id, image_url, note (caption), link.
3.6. TikTok
• Feature: Content Posting API
• Setting: Use “/post/publish” with access token, video_url, description.
3.7. Google My Business
• Feature: locations.localPosts
• Setting: LocationId, summary, call-to-action, media (photo/url).
3.8. Buffer
• Feature: POST /updates/create
• Setting: profile_ids, text, media, scheduled_at.
3.9. Hootsuite
• Feature: Message Scheduling API
• Setting: Add scheduled posts using “/messages” with message, media, publish time.
3.10. Sprout Social
• Feature: Publishing Queues API
• Setting: Queue new post, platform, content, time.
3.11. Zoho Social
• Feature: Posts API
• Setting: Configure “/social/post” with message, media URLs, platform.
3.12. Later.com
• Feature: Media Scheduling
• Setting: Schedule via API with image/video URL, caption, platform assignation, publish time.
3.13. Bitly
• Feature: URL Shortener API
• Setting: Shorten content links before posting, via “/v4/shorten”, access token.
3.14. Airtable
• Feature: Automation Trigger
• Setting: Watch new “Draft Post” row; trigger post creation run.
3.15. Notion
• Feature: Database API
• Setting: Watch database for new scheduled post; fields for content, platform, time.
3.16. Google Sheets
• Feature: Sheets API
• Setting: Monitor row addition/change with scheduled_post field/column.
3.17. Canva
• Feature: Design Export
• Setting: Export finished design via API, fetch image/video URL for post media.
3.18. HubSpot
• Feature: Marketing Events API
• Setting: Create/update social events; synchronize new post with CRM timeline.
3.19. Power BI
• Feature: Custom Connector
• Setting: Pull social media analytics for reporting dashboards.
3.20. Google Analytics
• Feature: Reporting API
• Setting: Fetch campaign statistics for UTM-tagged post links.

Benefits

4.1. Eliminates repetitive manual scheduling, saving staff time for acupuncture schools.
4.2. Ensures consistent, timely outreach across multiple platforms supporting alternative medicine lead generation.
4.3. Enables performance data collection to refine messaging and student engagement strategies.
4.4. Integrates content planning and analytics, supporting data-driven decisions in educational marketing.
4.5. Reduces risk of omitted posts or messaging inconsistencies across education/industry channels.