Webinar registration automation and reminders

Purpose

1. Fully automate the process of collecting attendee registrations, managing reminders, and follow-ups for acupuncture training webinars.

2. Reduce manual work and avoid registration errors, support diverse communication channels (email, SMS, calendar invites), and maximize attendance rates.

3. Ensure seamless data flow from web forms/ad platforms to CRM and communication tools, nurture leads for future program enrollments.

Trigger Conditions

1. User submits a registration form on landing page or social channel.

2. Payment processed for webinar ticket (if paid event).

3. Lead added to CRM from third-party sources (e.g., Meta Lead Ads, Google Forms).

4. Calendar event creation or update indicates upcoming webinar.

Platform Variants

1 Zoom

• API: Create Meeting, Add Registrant
  
• Config: Automatically schedule webinars, enroll users as registrants.
  

2 GoToWebinar

• API: Register Attendee
  
• Config: Trigger registration using web form data integration.
  

3 Eventbrite

• API: Event Registration Webhook
  
• Config: Listen for ticket purchase, sync details to CRM and notify user.
  

4 Salesforce

• API: Lead Creation/Update
  
• Config: Add new leads and trigger webinar workflow on lead status change.
  

5 HubSpot

• Workflow: Contact Enrollment
  
• Config: Auto-enroll leads in email sequences for reminders and confirmations.
  

6 Google Calendar

• API: Event Insert
  
• Config: Add event to attendee’s calendar after registration.
  

7 Outlook Calendar

• API: Create Event
  
• Config: Insert calendar invite directly post-registration.
  

8 Twilio

• API: Send SMS
  
• Config: Dispatch reminder SMS 24hrs, 1hr before webinar. Sample: schedule.sms({to: phone, body: "Your webinar starts soon…"}).
  

9 SendGrid

• API: Send Email
  
• Config: Automated confirmation+reminder emails. Use dynamic templates and scheduled sends.
  

10 Mailchimp

• API: Add Subscriber, Campaign Send
  
• Config: Auto-add registrants, send scheduled campaigns.
  

11 Facebook Lead Ads

• Webhook: New Lead
  
• Config: Listen for new leads, auto-add to CRM and registration list.
  

12 Google Forms

• API: On Submit
  
• Config: Capture form entries, trigger follow-up workflow.
  

13 Zapier Webhooks

• Trigger: Webhook Catch
  
• Config: Aggregate data from multiple sources, relay to registration endpoint.
  

14 Typeform

• Webhooks: On Submission
  
• Config: Auto-capture leads, trigger registration process.
  

15 Calendly

• Webhook: Event Scheduled
  
• Config: Auto-register attendee after booking call or webinar slot.
  

16 ActiveCampaign

• API: Contact Add/Update
  
• Config: Trigger reminder and follow-up automation workflow.
  

17 Zoho CRM

• API: Lead/API Automation
  
• Config: Add registrant as new lead, initiate email/SMS reminders.
  

18 Slack

• API: Send Message
  
• Config: Internal team alert for each new registration or event update.
  

19 Microsoft Teams

• API: Channel Message/Post
  
• Config: Notify staff of registration stats or reminders to follow up.
  

20 Gravity Forms

• Webhook Feed
  
• Config: Auto-send registrant data to webinar and communication platforms.
  

Benefits

1. Streamlines attendee acquisition and maximizes turnout for tuition-based or free acupuncture education events.

2. Minimizes manual admin, reduces human error, improves lead-to-student conversion rate.

3. Delivers timely, consistent reminders and scheduling via preferred attendee channels (email, SMS, calendar).

4. Consolidates registrant analytics and touchpoints into school’s CRM for long-term nurture and upsell sequences.

5. Enables rapid adaptation to changes in webinar schedule or attendee details without manual intervention.