Purpose
1.1. Automate the capture of website leads (forms/inquiries/chat) directly into a Customer Relationship Management (CRM) system.
1.2. Eliminate manual data entry, ensuring rapid follow-up with prospects.
1.3. Sync detailed contact information, service interest, and project details for photography leads.
1.4. Enable automated workflows such as notifications, qualification, and personalized nurturing.
1.5. Ensure traceability, reporting, and auditability for advertising photography lead pipelines.
Trigger Conditions
2.1. New website form submission (contact, inquiry, or quote forms).
2.2. Initiation of live chat conversations or chatbot flows.
2.3. Missed calls or callback requests via website widgets.
2.4. Social media ad-form completions (Meta, LinkedIn, etc.).
2.5. Bookings or appointment requests through calendar embeds.
Platform Variants (with function/API setting details)
1. WordPress (Contact Form 7/Gravity Forms)
• Feature/Setting: Webhook forwarding; set endpoint to CRM’s API URL.
2. Squarespace
• Feature/Setting: Form Submission POST URLs; map fields to CRM contact properties.
3. Wix
• Feature/Setting: Automations → "When Form Submitted" event; connect to external REST API.
4. HubSpot
• Feature/Setting: API Key + Forms API (“submissions/v3/integration/submit” endpoint).
5. Salesforce CRM
• Feature/Setting: REST API ("/services/data/vXX.0/sobjects/Lead"); authenticate and map fields.
6. Zoho CRM
• Feature/Setting: “Leads” API ("POST /crm/v2/Leads"); generate Auth Token and assign owner.
7. Pipedrive
• Feature/Setting: API ("POST /persons", "POST /deals"); configure field match.
8. Monday.com
• Feature/Setting: API v2 mutations; create new item in "Leads" board with mapped website fields.
9. Airtable
• Feature/Setting: Web API ("POST /v0/appID/TableName"); insert form data as new record.
10. Freshsales
• Feature/Setting: Leads API; API Key setup; assign source as "Website Form."
11. ActiveCampaign
• Feature/Setting: API (“POST /api/3/contacts”); add tag "Website Lead."
12. Mailchimp
• Feature/Setting: Audience API (“POST /lists/{list_id}/members”); Webhook for lead capture.
13. Google Sheets
• Feature/Setting: Sheets API ("append" to leads worksheet); pass structured contact/pipeline info.
14. Typeform
• Feature/Setting: Webhooks (Custom URL); enable "Send on complete."
15. JotForm
• Feature/Setting: Webhook integration; map form answers to CRM input fields.
16. Facebook Leads (Meta Lead Ads)
• Feature/Setting: Graph API; subscribe to Leadgen webhook; extract and push to CRM.
17. Intercom
• Feature/Setting: Webhooks or REST API ("/contacts"); push new chat leads to CRM.
18. Drift
• Feature/Setting: Webhook for "New Conversation" event; parse and transfer user info.
19. Calendly
• Feature/Setting: Webhook on new event; capture meeting metadata and lead details; push to CRM.
20. Google Forms
• Feature/Setting: Google Apps Script/Forms API; trigger on new response, send to CRM endpoint.
21. Microsoft Forms
• Feature/Setting: Power Automate Flow; set “When a response is submitted,” push via REST API.
22. Sendinblue
• Feature/Setting: API ("POST /contacts"); label with campaign/source metadata.
Benefits
4.1. Zero manual entry; leads reach CRM instantly.
4.2. High consistency and accuracy of lead data.
4.3. Accelerated response time and potential for automated follow-up tasks.
4.4. Real-time performance insights and lead attribution.
4.5. Seamless pipeline from marketing to sales for commercial photography businesses.
Lead Generation & Client Acquisition