Social media engagement tracking and notifications

Purpose

1.1. Track all social media engagement (likes, comments, shares, DMs, follows) for advertising photographers to promptly capture interest.
1.2. Generate actionable notifications about key engagement events for immediate lead nurturing and qualification.
1.3. Aggregate social signals across platforms into a centralized dashboard for streamlined review and follow-up.
1.4. Support automated allocation of hot leads to relevant sales or marketing teams based on intent detected through engagement.

Trigger Conditions

2.1. New like, comment, share, reply, DM, or mention on photography posts or ads.
2.2. Follower increases from business-relevant profiles.
2.3. Comments/DMs matching keyword intent (e.g., “quote”, “availability”, “project”).
2.4. Engagement spike (unusual volume in a short period).
2.5. Tagging in posts by agencies, brands, or prospective clients.

Platform Variants

3.1 Facebook
• Feature/Setting: Graph API Webhooks, subscribe to page engagement; configure notification for comment/like/mention event.
3.2 Instagram
• Feature/Setting: Instagram Graph API Real-time Updates; configure for comments, DMs, and story mentions.
3.3 Twitter (X)
• Feature/Setting: Account Activity API, configure DM, mention, and engagement events.
3.4 LinkedIn
• Feature/Setting: Marketing Developer Platform; subscribe to company page social actions.
3.5 Pinterest
• Feature/Setting: API v5, subscribe to pin interactions and new followers.
3.6 TikTok
• Feature/Setting: Business Account Webhooks, configure to trigger on new comments, mentions.
3.7 YouTube
• Feature/Setting: Data API (Subscriptions, Comments), set polling interval for new comments/mentions.
3.8 Buffer
• Feature/Setting: Engagement API, configure for post reactions and conversations.
3.9 Hootsuite
• Feature/Setting: Streams API, set up notifications on assigned streams (e.g., hashtag, account mentions).
3.10 Sprout Social
• Feature/Setting: Smart Inbox API, trigger on inbound engagement matching selected filters.
3.11 HubSpot
• Feature/Setting: Social monitoring workflow trigger for keyword engagement.
3.12 Slack
• Feature/Setting: Incoming Webhooks, configure for automated messages on new engagement events.
3.13 Microsoft Teams
• Feature/Setting: Connector configuration for custom notifications based on social events.
3.14 Gmail
• Feature/Setting: Send notification email API, triggered when engagement event is logged.
3.15 Zapier
• Feature/Setting: Social media engagement triggers, route all events to preferred CRM/notifications.
3.16 Salesforce
• Feature/Setting: Social Studio API, configured for engagement monitoring and lead assignment.
3.17 Mailchimp
• Feature/Setting: API integration for new subscribers via social engagement.
3.18 Google Sheets
• Feature/Setting: Append new row with engagement event via Sheets API for lead record-keeping.
3.19 Trello
• Feature/Setting: REST API, auto-create card in engagement board per event.
3.20 Monday.com
• Feature/Setting: API, auto-update deal/opportunity based on social signal ingestion.
3.21 Notion
• Feature/Setting: API, append engagement data to dedicated lead management database.
3.22 Intercom
• Feature/Setting: Webhooks, send inbound engagement events to support/live chat funnel.

Benefits

4.1. Reduces missed opportunities by tracking and surfacing engagement in near real-time.
4.2. Consolidates omnichannel signals for quicker response and improved lead conversion.
4.3. Delivers notifications to chosen CRMs, inboxes, or chat tools for frictionless action.
4.4. Customizable for volume, keyword, or importance, allowing tailored workflows for high-intent leads.
4.5. Enables scalable workflow for advertising photographers to grow client base systematically.