Lead nurturing email sequence

Purpose

1.1. Automate delivery of personalized email series to leads interested in drawing lessons for consistent, ongoing engagement.
1.2. Ensure leads receive high-value content, course offers, class reminders, and tips, automating conversion from prospect to paying student.
1.3. Automatedly track responses, automate nurturing journeys, and automate segmentation based on user actions for optimal client acquisition in Visual Arts Professional Services.

Trigger Conditions

2.1. Automate lead form completion on website or landing page.
2.2. Automated opt-in to drawing newsletter or free trial class.
2.3. Automatable manual import or sync from external CRMs into email automation platform.
2.4. Automated API webhook from social ads, affiliates, or chatbot interactions.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated customer journeys, configure with "Lead signs up" as trigger.
3.2. ActiveCampaign
• Feature/Setting: Automate with "Contact Subscribed" trigger and drag-and-drop sequence builder.
3.3. HubSpot
• Feature/Setting: Marketing automation workflows, configure “New Contact in List” with email sequence.
3.4. SendGrid
• Feature/Setting: Automated drip campaigns via Campaigns API, configure workflow with recipient list segment.
3.5. ConvertKit
• Feature/Setting: Automated email sequences, set trigger on form submission or tag added.
3.6. Keap (Infusionsoft)
• Feature/Setting: Automatic sequence builder, configure “Lead Capture” trigger and timed emails.
3.7. Zoho Campaigns
• Feature/Setting: Automation workflows from "Signup Form Submitted," sequence assignment.
3.8. Drip
• Feature/Setting: Visual workflow builder, automate trigger on subscriber joined segment.
3.9. Pipedrive with Mailigen integration
• Feature/Setting: Automated email sequence after deal/contact created.
3.10. Salesforce Pardot
• Feature/Setting: Engagement Studio program, trigger “New Prospect,” configure email steps.
3.11. HubSpot API
• Feature/Setting: Automatedly trigger “Create Contact” and assign workflow via API endpoint.
3.12. Google Sheets + Gmail API
• Feature/Setting: Automated script to monitor Sheet rows and send sequence via Gmail API.
3.13. Twilio SendGrid
• Feature/Setting: Automation via Email API, scheduled campaign automation, configure with event webhooks.
3.14. Constant Contact
• Feature/Setting: Automated Email Series, set with “List Join” auto-trigger.
3.15. Brevo (formerly Sendinblue)
• Feature/Setting: Marketing automation, configure “Contact Added” and sequential email steps.
3.16. Klaviyo
• Feature/Setting: Automated flow builder, trigger "List/Segment Entry", configure timed sequence.
3.17. GetResponse
• Feature/Setting: AutoResponder/Automation Builder, select “Signup” trigger, add email series.
3.18. Moosend
• Feature/Setting: Automation workflow, trigger “Subscription Event,” set up sequenced emails.
3.19. Benchmark Email
• Feature/Setting: Automation Pro, configure “Signup Event” for new lead and nurturing sequence.
3.20. Omnisend
• Feature/Setting: Automated workflows, trigger “Subscriber Added,” schedule multi-step nurturing.

Benefits

4.1. Automation eliminates manual follow-up, saving instructor/admin time and automating engagement.
4.2. Automated sequences nurture prospects until ready-to-enroll, automating client acquisition cycle.
4.3. Automatable segmentation personalizes experience, increasing class registration rates.
4.4. Automated analytics provide actionable data for optimizing lead nurturing strategies.
4.5. Automation ensures no lead drops through cracks, automating steady enrollment growth.