Webinar registration and follow-up workflows

Purpose

1. Automate webinar registration, attendance tracking, reminders, and follow-up communication for scalable lead generation and marketing workflows in e-learning organizations.

2. Streamline registration intake, automate reminders to reduce no-shows, automate post-event follow-ups (e.g., offer content, feedback surveys), and segment leads based on engagement.

Trigger Conditions

1. Automated trigger on user submitting a webinar registration form.

2. Automated triggers for webinar start, reminder intervals (e.g., 24h, 1h before), and webinar conclusion.

3. Automate follow-up workflows upon attendance events (attended/not attended).

Platform Variants

1. Zoom Webinars

• Feature/Setting: Automate registration via Zoom API, trigger on webinar.start, webinar.end webhooks.
  
• Sample config: POST /users/{userId}/webinars with action="create", setup webhooks for registration.created.
  

2. GoToWebinar

• Feature/Setting: Automate registrant creation via REST API, automate reminders via scheduled emails.
  
• Sample config: POST /organizers/{organizerKey}/webinars, configure event.reminder via automation.
  

3. Microsoft Teams Live Events

• Feature/Setting: Automate invitation e-mails using Graph API, trigger flows when attendee registers.
  
• Sample config: POST /events, configure event.actions for reminders.
  

4. Eventbrite

• Feature/Setting: Automate ticket issuance and email reminders, use webhooks for registration.
  
• Sample config: Enable automated webhooks on “Order Placed” and “Event Start”.
  

5. Hopin

• Feature/Setting: Automate registration via API, automate tailored follow-ups.
  
• Sample config: POST /registrations, set up custom automations for reminders.
  

6. WebinarJam

• Feature/Setting: Registration API for automated signup, automate SMS/email reminders.
  
• Sample config: Automate POST to webinar signup endpoint, schedule follow-up broadcasts.
  

7. EverWebinar

• Feature/Setting: Automate registrant segmentation post-webinar using tagging API.
  
• Sample config: Automate POST /segmentations, automate follow-up email triggers.
  

8. Salesforce

• Feature/Setting: Automate lead campaign addition on registration with Process Builder or API.
  
• Sample config: Automate POST to /services/data/vXX.X/sobjects/Lead, trigger workflow on form submission.
  

9. Google Calendar

• Feature/Setting: Automated event invites via API; reminders through push notifications.
  
• Sample config: POST /calendars/{calendarId}/events; automate triggers on add/update events.
  

10. Mailchimp

• Feature/Setting: Automate registrant import to campaign lists, automate email sequences for reminders/follow-ups.
  
• Sample config: Automate POST /lists/{list_id}/members, set automation for specific campaign triggers.
  

11. ActiveCampaign

• Feature/Setting: Automate adding registrants to automations (reminders, follow-ups, lead scoring).
  
• Sample config: POST /api/3/contacts, trigger automations via POST /api/3/contactAutomations.
  

12. HubSpot

• Feature/Setting: Automate Workflow enrollments based on form submission, automated email workflows.
  
• Sample config: Trigger workflow enrollment via Forms API, automate email sends with Workflow tool.
  

13. Marketo

• Feature/Setting: Automated lead intake via API, set up smart campaigns for reminders.
  
• Sample config: Sync registrations with Lead API, schedule smart campaign triggers.
  

14. SendGrid

• Feature/Setting: Automate transactional and drip email reminders with Dynamic Templates and Schedules.
  
• Sample config: POST /mail/send with dynamic_template_data, schedule at preset intervals.
  

15. Twilio SMS

• Feature/Setting: Automate SMS reminders, confirmations, and one-click attendee login.
  
• Sample config: POST /Messages with recipient=lead.mobile, automate triggers for time-based SMS.
  

16. Slack

• Feature/Setting: Automate team notifications via webhook on registration and attendance.
  
• Sample config: POST to an Incoming Webhook on "new_registration", automate event reminders.
  

17. Typeform

• Feature/Setting: Automate registration forms, pipe data to webinar providers through webhook.
  
• Sample config: Enable webhooks on submit, automate POST to webinar registration API.
  

18. Calendly

• Feature/Setting: Automate meeting scheduling, send reminders and confirmations.
  
• Sample config: Use webhook for invitee_created, automate email/SMS reminders.
  

19. Intercom

• Feature/Setting: Automate lead messaging based on registration, automate reminders via bots.
  
• Sample config: Automate triggered bots on lead sign-up, schedule sequence messaging.
  

20. Zapier

• Feature/Setting: Automate cross-platform syncing of registrants and reminders between services.
  
• Sample config: Automate workflows connecting form platforms, webinar tools, and CRMs.
  

21. Google Sheets

• Feature/Setting: Automate registrant data logging, trigger automation when new row added.
  
• Sample config: Automate row-based triggers for follow-up workflows.
  

22. Airtable

• Feature/Setting: Automate registrant database with links to communication automations.
  
• Sample config: New registration triggers Automations for reminders/email sequences.
  

Benefits

1. Save admin resources by automating mundane registration and reminder processes.

2. Increase attendance rate via automated, multi-channel outreach and reminders.

3. Strengthen lead conversion with automated follow-up flows based on engagement.

4. Maintain up-to-date, automated lead records for future marketing and re-engagement.

5. Scale marketing campaigns without manual handling, relying on full-funnel automation.

6. Automate segmentation for targeted post-webinar campaigns based on attendee behaviors.