Event/webinar registration automation

Purpose

1. Automate the process of event/webinar registrations for administrative law firms, capturing attendee data, sending confirmations, syncing calendars, and enabling lead follow-up.

2. Reduce manual intervention in intake, reminders, and CRM updates.

3. Streamline marketing and compliance reporting by funneling data into appropriate systems in real-time.

4. Minimize administrative errors, cut repetitive workload, and quickly identify high-value prospects.

Trigger Conditions

1. New event/webinar created on scheduling platforms.

2. Submission of registration form on website or landing page.

3. Inbound email RSVP detected via mailbox rule.

4. New attendee registration via third-party event listing services.

5. Calendar invite with specific keyword combination received by firm’s info inbox.

Platform Variants

1. Eventbrite

• Feature/Setting: Webhook trigger on registration; configure “Event Registration Completed” webhook.
  

2. Zoom

• Feature/Setting: "Meeting Registration Created" event via Zoom API; configure webhook endpoint.
  

3. Microsoft Teams

• Feature/Setting: Graph API “OnlineMeeting” resource, track participant joins; configure app permissions.
  

4. GoToWebinar

• Feature/Setting: Webhooks on “Registrant Added”; configure API key and POST URL.
  

5. Google Calendar

• Feature/Setting: "Event Created" push notifications via Calendar API.
  

6. Calendly

• Feature/Setting: Webhook on new bookings; configure event_type and payload URL.
  

7. Salesforce

• Feature/Setting: Insert “Lead” on event registration via REST API "create record".
  

8. HubSpot

• Feature/Setting: Use Forms API to take incoming registrant data and create/update "Contact".
  

9. Mailchimp

• Feature/Setting: Trigger automation when contact joins specific list via Audience API.
  

10. Constant Contact

• Feature/Setting: “Add Contact” via API when registration occurs.
  

11. Typeform

• Feature/Setting: API webhook on “Form Submission”; integration with registration form.
  

12. Google Forms

• Feature/Setting: OnSubmit trigger, “Form Response Submitted” event into Apps Script.
  

13. Jotform

• Feature/Setting: Webhook integration at form level; POST payload to automation service.
  

14. Slack

• Feature/Setting: Post registrant details in dedicated channel via "Incoming Webhook".
  

15. Twilio SMS

• Feature/Setting: Trigger SMS confirm/reminder via Messaging API on new registration.
  

16. SendGrid

• Feature/Setting: API call to "Send Email" on registration; transactional email template with event data.
  

17. Outlook/Office 365

• Feature/Setting: Microsoft Graph “Create Event” on shared calendar after new registration.
  

18. AirTable

• Feature/Setting: “Create Record” in registrations table via REST API.
  

19. Google Sheets

• Feature/Setting: Insert new row via Sheets API with registrant details.
  

20. LinkedIn Events

• Feature/Setting: Use Event RSVP export; upload to CRM via LinkedIn API and scheduled sync.
  

Benefits

1. Instant capture and centralization of lead data enables rapid follow-up.

2. Automated reminders and confirmations increase attendance rates.

3. Eliminates duplicate data entry and reduces data integrity errors.

4. Seamless updating of CRM and marketing lists supports targeted campaigns.

5. Cross-platform automation ensures uniform workflow regardless of event source.

6. Supports compliance by logging all registration activity securely.