Automated lead capture from websites and social channels

Purpose

1.1 Capture potential student leads automatically from accounting school websites, landing pages, and relevant social channels.
1.2 Collect lead details (name, email, phone, area of interest) for inbound inquiries, course requests, or downloadable content.
1.3 Streamline entry, validation, enrichment, and distribution of lead data to CRM or email nurturing workflows.
1.4 Enable prompt response, scoring, and routing for admissions, events, or advisory engagement.

Trigger Conditions

2.1 New web form submission on the accounting school site (e.g., prospective student interest form).
2.2 New direct message/query via social channels (Facebook, Instagram, LinkedIn, WhatsApp, X).
2.3 New comment/interaction containing an inquiry phrase on organic or paid social posts.
2.4 Chatbot session ending with valid lead data captured.
2.5 Uploaded file or spreadsheet with prospective contacts on drive.

Platform Variants

3.1 Facebook Lead Ads
• Feature/Setting: Webhook integration (Leadgen Form submit event) — Configure Facebook’s Lead Ads form to trigger a webhook with fields mapping.
3.2 Google Forms
• Feature/Setting: Form submit API (Google Forms API, trigger onSubmit) — Trigger on new submissions, parse relevant fields.
3.3 Typeform
• Feature/Setting: Webhooks (Responses API, configure onComplete event) — Send structured data post-form completion.
3.4 LinkedIn Lead Gen Forms
• Feature/Setting: LinkedIn Marketing Solutions API — Capture new lead records when a form is submitted.
3.5 Gravity Forms
• Feature/Setting: Webhook Add-On — POST to endpoint on form submission with payload mapping.
3.6 HubSpot Forms
• Feature/Setting: Form API (Submissions endpoint) — Configure to trigger workflow on inbound form fill.
3.7 Jotform
• Feature/Setting: Webhook integration — Configure outgoing webhook on form completion.
3.8 Instagram DM Automation
• Feature/Setting: Instagram Graph API (Webhooks for direct messages) — Trigger workflow when DM contains lead intent keywords.
3.9 WhatsApp Business
• Feature/Setting: WhatsApp Business API (Webhook receiver for new messages) — Capture new inquiries sent via WhatsApp.
3.10 Zoho Forms
• Feature/Setting: Form submission webhook — Configure endpoint, map fields for lead capture.
3.11 Unbounce
• Feature/Setting: Webhook integration (POST form submissions) — Send leads to workflow endpoint.
3.12 Wistia (Video CTAs)
• Feature/Setting: Turnstile Email Collector API — Collect emails/names on video engagement.
3.13 Intercom (Chat Widget)
• Feature/Setting: Webhook trigger on "Lead captured" event — Forward captured chat user data.
3.14 Drift
• Feature/Setting: Event-based Webhook/API on Lead Capture — Send chat data when user qualifies as a lead.
3.15 Calendly
• Feature/Setting: Webhook on Event Scheduled — Trigger automation when a prospect books a session for admissions call.
3.16 Google Sheets
• Feature/Setting: Google Sheets API (onRowAdd) — Monitor sheets where staff may import bulk leads.
3.17 Zapier
• Feature/Setting: "New Lead" trigger from integrated platforms — Orchestrate API-based handoff to database/CRM.
3.18 Slack
• Feature/Setting: Incoming Events API (new message in #leads channel) — Parse and extract inquiries posted by staff.
3.19 Mailchimp Landing Pages
• Feature/Setting: Email Signup API (Webhook on signup) — Capture emails from opt-in landing pages.
3.20 Eventbrite
• Feature/Setting: Webhook/Events API (Order Placed or Registration Completed) — Capture registrant details for info sessions or open houses.
3.21 Salesforce Web-to-Lead
• Feature/Setting: Web-to-Lead endpoint — Direct mapping from external forms to Salesforce leads.
3.22 Microsoft Power Automate
• Feature/Setting: Trigger from common connectors (Forms, Outlook, Teams) — Automate lead intake from multiple Microsoft properties.

Benefits

4.1 Eliminates manual entry — instant lead capture from every channel.
4.2 Ensures timely response — nurtures prospects while interest is high.
4.3 Reduces leakages from missed inquiries.
4.4 Enables instant scoring, routing, and tracking of potential students.
4.5 Consolidates diverse touchpoints into unified admissions pipeline.