Lead capture from web forms and third-party sources

Purpose

1. Automate collection, aggregation, and enrichment of prospective student leads from web forms and third-party platforms.

2. Normalize data, validate contact details, and route to admissions, CRM, or campaigns.

3. Support instant follow-up, reduce manual errors, ensure leads aren’t lost, and enable analytics on sources.

Trigger Conditions

1. New web form submission on site or landing page.

2. Lead arrival from third-party portals or education aggregators.

3. Lead data received via API, webhook, or email parsing.

4. Scheduled check for updates on partner sources.

Platform Variants

1. Google Forms

• Feature/Setting: “On Form Submit” trigger via Apps Script or Google API; Route responses using Google Forms API.
  

2. Typeform

• Feature/Setting: “New Response” webhook; configure via Connect panel to send payload URLs.
  

3. Gravity Forms

• Feature/Setting: Webhooks Add-On; push entry data to external workflow when form is submitted.
  

4. JotForm

• Feature/Setting: “Webhook” integration in form settings; send complete data set to specified endpoint.
  

5. HubSpot Forms

• Feature/Setting: “Form API” or “Workflows” for external post on new submission.
  

6. Wufoo

• Feature/Setting: “Webhooks” in Notifications section; enable endpoint for new entries.
  

7. Cognito Forms

• Feature/Setting: Use “Form Completed” trigger; add external webhook destination.
  

8. Unbounce

• Feature/Setting: “Webhook: POST to URL” in form integration; deliver all submitted fields.
  

9. Facebook Lead Ads

• Feature/Setting: Facebook Graph API “Leads” endpoint; real-time capture using subscriptions.
  

10. LinkedIn Lead Gen Forms

• Feature/Setting: “Lead Retrieval API”; configure for CRM sync on new lead.
  

11. Instapage

• Feature/Setting: “External Post” option; send form data in real time to webhook.
  

12. Salesforce Web-to-Lead

• Feature/Setting: “Web-to-Lead” code; submit form data through native HTML or API.
  

13. Paperform

• Feature/Setting: “After Submission” webhook; set custom endpoints per form.
  

14. Ninja Forms

• Feature/Setting: Add-On “Webhooks”; set POST destination for entry data.
  

15. Formstack

• Feature/Setting: “Webhooks” in Settings; push entry details post-submit.
  

16. Zoho Forms

• Feature/Setting: “Integration” tab; configure webhook or direct CRM API call.
  

17. Microsoft Forms

• Feature/Setting: Use Microsoft Power Automate “Form Submitted” trigger.
  

18. Mailchimp Landing Pages

• Feature/Setting: “Signup Form” submission trigger via API.
  

19. Zapier Webhooks

• Feature/Setting: “Catch Hook” trigger; integrate external POST from any compatible form.
  

20. Calendly

• Feature/Setting: “Invitee Created” webhook; use API to fetch lead and booking details.
  

21. Eventbrite

• Feature/Setting: “Order Placed” webhook or API endpoint for attendee info extraction.
  

22. Pabbly Form Builder

• Feature/Setting: “Webhook” integration per form; instant notification setup.
  

Benefits

1. Zero-delay lead ingestion yields rapid admissions response.

2. Multi-channel aggregation eliminates loss from disparate sources.

3. Data standardization improves reliability for admissions.

4. Automated follow-up increases applicant engagement.

5. Consistent integration across platforms reduces setup errors.

6. End-to-end audit trail for compliance and reporting.

7. Scalable to high lead volumes during campaign peaks.