Purpose
1.2. Notify applicants of key milestones—application receipt, document review, interview scheduling, decision, and enrollment steps.
1.3. Improve applicant engagement, minimize manual outreach, and provide consistent information delivery.
Trigger Conditions
2.2. Status change detected in admissions CRM (e.g., “Under Review,” “Interview Scheduled,” “Accepted,” “Enrolled”).
2.3. Key document or requirement completion (reference received, payment submitted, etc.).
2.4. Scheduled interview or assessment confirmed in calendar.
2.5. Manual update in student management system by staff.
Platform Variants
• Feature/Setting: Send Message API; configure POST request with applicant phone and custom message template.
3.2. SendGrid (Email)
• Feature/Setting: Mail Send API; dynamic templates auto-populated with applicant and status data.
3.3. WhatsApp Business API
• Feature/Setting: Messages endpoint; enable message templates for automated workflows.
3.4. Slack
• Feature/Setting: Chat.postMessage API; direct notifications or channel announcements for internal admissions teams.
3.5. Salesforce
• Feature/Setting: Workflow Rules / Process Builder; auto-outbound emails or SMS via integrated apps.
3.6. Microsoft Power Automate
• Feature/Setting: Automated Flows; trigger emails, Teams messages, or SMS based on CRM events.
3.7. Gmail API
• Feature/Setting: Users.messages.send; personalized emails triggered by script or webhook.
3.8. Outlook 365
• Feature/Setting: Automated Rules; use Power Automate integration for status-triggered emails.
3.9. HubSpot
• Feature/Setting: Workflows; email or SMS via integrations when lead status changes.
3.10. Pipedrive
• Feature/Setting: Workflow Automation; send emails and trigger third-party SMS or WhatsApp alerts.
3.11. Zoho CRM
• Feature/Setting: Workflow Rules; configure action-based messages to applicants.
3.12. Facebook Messenger (Messenger Platform API)
• Feature/Setting: Send API; set up bot or sequence for applicant updates.
3.13. Mailgun
• Feature/Setting: Messages API; use stored templates and dynamic parameters.
3.14. ActiveCampaign
• Feature/Setting: Automations; trigger messaging flows based on list activity or tags.
3.15. Intercom
• Feature/Setting: Message automation; event-based outbound emails or in-app messages.
3.16. Infobip
• Feature/Setting: SMS API; send status updates globally with personalized templates.
3.17. ClickSend
• Feature/Setting: SMS/Email API; direct integration with CRM triggers.
3.18. Jotform
• Feature/Setting: Autoresponder Emails; triggered on form activity or status change.
3.19. Telegram Bot API
• Feature/Setting: sendMessage endpoint; bot sends status updates to applicant accounts.
3.20. Google Chat
• Feature/Setting: Webhook integrations; automate internal admissions notifications.
3.21. Mailjet
• Feature/Setting: Send API with dynamic templates for applicant communications.
3.22. MessageBird
• Feature/Setting: Conversations API; omni-channel delivery (SMS, WhatsApp) of updates.
Benefits
4.2. Frees up staff resources by eliminating repetitive manual tasks.
4.3. Increases conversion rate by maintaining applicant engagement across all stages.
4.4. Enables tracking and auditing of outreach processes for compliance and quality assurance.
4.5. Provides scalable, template-driven communications across multiple channels and regions.