Purpose
1.2. Automate discovery of company size, decision-maker details, emails, phone numbers, LinkedIn profiles, and social presence for each new inquiry.
1.3. Improve lead quality for sales/marketing pipelines, prioritize outreach based on enriched insights, and reduce manual research work.
Trigger Conditions
2.2. Lead form submitted via website or ad campaign contains incomplete or minimal information.
2.3. New contact received through email parsing or business messaging platforms.
Platform Variants
3.1. Clearbit
• Feature: Enrichment API — Input new contact or domain, receive company and person info.
Example: Configure Clearbit API with webhook trigger on new CRM record.
3.2. Hunter.io
• Feature: Email Finder API — Input domain/name, retrieve professional emails and verification.
Example: API call with new lead details; match and append verified email.
3.3. FullContact
• Feature: Person Enrichment — Input email/phone, fetch social and demographic profiles.
Example: Auto-enrich new lead’s email with social handles and images.
3.4. Pipl
• Feature: Search API — Input person/contact details, receive comprehensive profiles across global sources.
Example: API invoked with name/email, results parsed to CRM.
3.5. LinkedIn Sales Navigator
• Feature: Search API/Lead Enrichment — Fetch LinkedIn public profiles, roles, and company info.
Example: Programmatic lookup for missing job titles on new leads.
3.6. ZoomInfo
• Feature: Enrich API — Retrieve company tech stack, size, and intent data from lead inputs.
Example: Enrichment job for each webform lead.
3.7. Apollo.io
• Feature: Contact Enrichment — Source B2B profiles and contact methods for missing lead segments.
Example: Auto-fill missing phone or LinkedIn.
3.8. Lusha
• Feature: Enrichment API — Enhance CRM leads with direct dials, emails, and company metrics.
Example: Bulk sync triggered by new list creation.
3.9. Datanyze
• Feature: Chrome Extension/API — Gather emails, company and tech data from contact fields.
Example: Schedule overnight enrichment runs.
3.10. People Data Labs
• Feature: Person Search API — Provide deep B2B data for identity resolution and contact filling.
Example: Automated comparison on partial matches.
3.11. LeadGenius
• Feature: Custom Data Research — Pull unique firmographics and verified leads on request.
Example: Automated request on lead creation, auto-upload into CRM.
3.12. Adapt.io
• Feature: Prospector Tool — Email, phone, and company enrichment for newly imported records.
Example: Trigger batch process each week.
3.13. Leadfeeder
• Feature: Company Reveal — Identify visiting companies, enrich webform leads with firmographic data.
Example: Real-time visitor-to-lead mapping.
3.14. Snov.io
• Feature: Email Finder/Verifier — Search and verify professional emails from names/domains.
Example: Linked enrichment workflow.
3.15. Skrapp
• Feature: Bulk Email Finder — Find corporate emails and social URLs from input leads.
Example: Cron-based lookups.
3.16. SignalHire
• Feature: API Search — Pull phone, social, and work emails for imported profiles.
Example: Automated enrichment at list ingestion.
3.17. Uplead
• Feature: Contact Info Enrichment — Append direct, verified emails and company intel.
Example: Scheduled updates on stagnant leads.
3.18. InsideView
• Feature: Insights API — Deliver company news, executive data, and market signals.
Example: Trigger for “key person change” alerts.
3.19. RocketReach
• Feature: Contact API — Enhance records with emails, phones, social profiles, and roles.
Example: Configuration with each net-new lead.
3.20. Crunchbase
• Feature: Organization API — Lookup additional company background, funding, and connections.
Example: Automated annotation of company records.
Benefits
4.2. Improved segmentation and prioritization by auto-filled firmographic and contact data.
4.3. Faster response time on inbound, increases conversion likelihood.
4.4. Uniform, up-to-date records drive better reporting and automation downstream.
4.5. Reduced errors and duplications from consistent, structured enrichment.