Lead Management and Customer AcquisitionPurpose
1.2. Automatically sync, verify, and store lead data in a CRM or spreadsheet for immediate or scheduled follow-up.
1.3. Initiate instant automated responses, tag lead source, assign priorities, and notify assigned sales representatives.
1.4. Eliminate manual data entry, reduce response time, and enhance customer acquisition pipeline reliability.
Trigger Conditions
2.2. New message, booking, or review submitted on Google My Business, Yelp, Houzz, Thumbtack, or Angi.
2.3. Lead form submission via marketplace integration, social profile, or embedded website widget.
Platform variants
• Feature/Setting: Pages API – configure webhook for "leadgen" and "messages" events; Example: set app webhook to trigger on new leads form.
3.2. Instagram
• Feature/Setting: Graph API Webhooks – activate "comments," "direct_message," and "mentions" subscriptions; Example: set callback for incoming DMs.
3.3. LinkedIn
• Feature/Setting: Lead Gen Forms API – configure "LeadGen Forms" event listener on company page; Example: webhook to CRM POST.
3.4. Twitter (X)
• Feature/Setting: Account Activity API – set webhook for "mentions" or DM activity; Example: parse messages for sales intent.
3.5. TikTok
• Feature/Setting: Business API – enable event subscription for "inbox_message" and comment triggers; Example: webhook on new messages.
3.6. Google My Business
• Feature/Setting: Business Profile API – enable notifications for "review" and "inquiry" events; Example: pull new leads hourly.
3.7. Yelp
• Feature/Setting: Yelp Fusion API – configure "business leads" webhook for new messages; Example: POST lead data to CRM endpoint.
3.8. Houzz
• Feature/Setting: Houzz Pro API – webhook for project inquiry creation; Example: forward details to sales Gmail.
3.9. Thumbtack
• Feature/Setting: Partner API – register endpoint for "new lead" push notifications; Example: webhook sends lead to Google Sheets.
3.10. Angi (Angie’s List)
• Feature/Setting: Service Provider API – add webhook listener for incoming leads; Example: format JSON for CRM import.
3.11. WhatsApp Business
• Feature/Setting: Cloud API – subscribe to "messages" webhook; Example: parse and append to lead sheet.
3.12. Messenger
• Feature/Setting: Messenger Platform Webhooks – set for "messages" sent to business page; Example: extract phone and email.
3.13. Slack
• Feature/Setting: Slack Events API – monitor specified channel/message for external widget submissions; Example: alert sales team.
3.14. Gmail
• Feature/Setting: Gmail API – filter/tag new inbound with subject ‘estimate’ or ‘quote’; Example: extract contact to CRM.
3.15. Outlook
• Feature/Setting: Microsoft Graph API – subscribe to “new mail” on shared sales inbox; Example: trigger contact parsing.
3.16. Salesforce
• Feature/Setting: Web-to-Lead/REST API – accept JSON via POST from webhook; Example: create new lead record.
3.17. HubSpot
• Feature/Setting: Forms API – direct submission of social/marketplace capture to CRM; Example: assign lifecycle stage.
3.18. Zoho CRM
• Feature/Setting: API/Webhook – create lead with custom fields for source/social channel; Example: daily sync for reporting.
3.19. Google Sheets
• Feature/Setting: Sheets API – append row on new webhook call with lead values; Example: timestamped row per capture.
3.20. monday.com
• Feature/Setting: Incoming Webhook Integration – post new lead items to board via JSON payload; Example: auto-assign to rep.
Benefits
4.2. Speeds up initial response time and increases conversion/follow-up rates.
4.3. Reduces manual workload, human error, and unifies reporting.
4.4. Allows resource prioritization based on channel effectiveness and lead volume insights.