Campaign automation for promotions and events

Purpose

1.1. Automate the initiation, management, and tracking of promotional campaigns and event invitations to increase test drive registrations, showroom visits, and lead engagement.
1.2. Automatedly manage customer and prospect lists, schedule personalized messages and reminders for automotive events, promotional offers, and new model launches.
1.3. Automate follow-up workflows post-campaign to nurture and convert leads, ensuring maximized engagement across multiple digital channels.

Trigger Conditions

2.1. New model release, upcoming dealership event, limited-time offer, or demo day triggers event campaign automation.
2.2. Automatedly triggered by set calendar dates, new lead entries in CRM, or specific customer behaviors (e.g., online inquiry, high-engagement website activity).
2.3. Customizable triggers for anniversary, birthday, service due, or loyalty milestones to automate targeted engagement.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable Messaging API to automate outbound SMS; configure webhook for event-based notifications.
3.2. SendGrid
• Feature/Setting: Automate email campaign delivery via Marketing Campaigns API; dynamic templates for event personalization.
3.3. Salesforce
• Feature/Setting: Automate campaign journey setup in Salesforce Marketing Cloud; trigger automations with Automation Studio.
3.4. HubSpot
• Feature/Setting: Automate workflows via Marketing Hub; use “Contact Enrolled in List” for promo trigger.
3.5. Mailchimp
• Feature/Setting: Automated campaign builder; set condition to start email series when lead is tagged “DS Event.”
3.6. Zoho CRM
• Feature/Setting: Automate email/SMS via Workflow Automation; set rule for lead source “Event Registration.”
3.7. ActiveCampaign
• Feature/Setting: Automate customer journeys; use “Submits form” condition for campaign triggers.
3.8. Microsoft Dynamics 365
• Feature/Setting: Automate event-based emails; configure “Customer Voice” surveys post-event.
3.9. Pipedrive
• Feature/Setting: Automate activities when deal moves to “Event Invite” stage.
3.10. Intercom
• Feature/Setting: Automate chat triggers based on site behavior; send push messages for promotions.
3.11. WhatsApp Business API
• Feature/Setting: Automate campaign broadcasts; configure template approval for promotional use.
3.12. Facebook Messenger
• Feature/Setting: Use Messenger Send API to automate event notifications and promo reminders.
3.13. Google Ads
• Feature/Setting: Automate retargeting audiences using Event Conversion API integrations.
3.14. Eventbrite
• Feature/Setting: Automate attendee invitations and confirmations with Webhooks/API integrations.
3.15. Slack
• Feature/Setting: Automate internal staff notifications for event RSVPs via Bots/Incoming Webhooks.
3.16. Google Calendar
• Feature/Setting: Automate adding event reminders for leads by configuring Calendar API events.
3.17. Shopify
• Feature/Setting: Automate customer segments for campaign-based e-commerce offers.
3.18. Klaviyo
• Feature/Setting: Automate email/SMS flows triggered by customer event engagement metric.
3.19. Drift
• Feature/Setting: Automate chat outreach for offers when lead revisits campaign landing page.
3.20. Brevo (formerly Sendinblue)
• Feature/Setting: Automated marketing workflows with event date triggers; API for custom list management.

Benefits

4.1. Automates lead engagement, driving higher conversion through personalized and timely event outreach.
4.2. Automated campaign delivery across multiple channels maximizes reach and optimizes resource use.
4.3. Automating follow-ups increases lead touchpoints and brand recall for DS Automobiles dealers.
4.4. Enables automators to scale campaign execution and tracking without manual intervention.
4.5. Reduce missed opportunities by automatedly nudging interested prospects at critical moments.