Platform-specific retargeting notifications

Purpose

1. Automate platform-specific retargeting notifications for civil exam prospects who have shown interest but have not enrolled or completed a registration process.

2. Automatedly nurture, re-engage, and convert leads using channel-relevant, personalized reminders (email, SMS, push, social DM, in-app).

3. Automates the process of sending targeted content like exam tips, enrollment deadlines, and success stories to guide prospects towards conversion.

4. Centralizes and unifies retargeting effort across diverse platforms, reducing manual repetitive work and ensuring maximized engagement through automation.

Trigger Conditions

1. Lead visits landing page but leaves without registration.

2. Prospect downloads sample study material but does not enroll.

3. User clicks on a promotional email without further action.

4. Previous registrants abandon payment or verification.

5. User spends time on exam syllabus page but does not sign up.

6. Custom segment rules (e.g., inactivity for specific days, partial course selection, or webinar sign-up abandonment).

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate sending SMS reminders when registration is incomplete.
  
• Configuration: Use Twilio API’s “Messages” endpoint; set trigger via webhook.
  

2. SendGrid

• Feature/Setting: Automates email retargeting for nurturing abandoned leads.
  
• Configuration: Send automated, dynamic template emails using SendGrid "Mail Send" API.
  

3. WhatsApp Business API

• Feature/Setting: Automated WhatsApp DMs for lead re-engagement.
  
• Configuration: Automate “messages” endpoint with templated reminders.
  

4. Facebook Messenger

• Feature/Setting: Automate Facebook DM retargeting for page visitors.
  
• Configuration: Facebook Graph API “/me/messages” for instant or scheduled DMs.
  

5. Google Ads

• Feature/Setting: Automates display ad retargeting to website drop-offs.
  
• Configuration: Use “remarketing list” API to target specific user segments.
  

6. LinkedIn Messaging

• Feature/Setting: Automated re-engagement via InMail or direct messages.
  
• Configuration: LinkedIn Marketing API “Messages” endpoint; segment leads by profile.
  

7. Mailchimp

• Feature/Setting: Email automation for retargeting based on subscriber actions.
  
• Configuration: Mailchimp Automations; trigger event-driven campaign flows.
  

8. Firebase Cloud Messaging (FCM)

• Feature/Setting: Automated push notifications for mobile app drop-offs.
  
• Configuration: FCM “send” endpoint; dynamic payloads for segmented users.
  

9. Slack

• Feature/Setting: Automate internal retargeting task assignments or custom DMs.
  
• Configuration: Slack API “chat.postMessage” function for automated reminders.
  

10. Instagram Direct API

• Feature/Setting: Automating direct messages for retargeting followers or ad engagers.
  
• Configuration: Instagram Graph API “/direct_v2/threads/broadcast/text/”.
  

11. HubSpot

• Feature/Setting: Automated email/SMS campaigns based on lead status.
  
• Configuration: HubSpot Workflow automation & Messaging APIs.
  

12. Zapier

• Feature/Setting: Connect automatable retargeting actions across platforms.
  
• Configuration: Zapier automations with multi-step triggers and filters.
  

13. ActiveCampaign

• Feature/Setting: Email/SMS/workflow retargeting automations for hot leads.
  
• Configuration: ActiveCampaign Automations using segment triggers.
  

14. GetResponse

• Feature/Setting: Automates leads retargeting via email sequences and SMS.
  
• Configuration: GetResponse Automation builder, with behavioral triggers.
  

15. Intercom

• Feature/Setting: Automatedly sends in-app, push, or email campaigns for engagement.
  
• Configuration: Intercom “Outbound Messages” API.
  

16. Viber Business Messages

• Feature/Setting: Automated Viber DMs to retarget prospects.
  
• Configuration: Viber API “send_message” endpoint.
  

17. Salesforce Marketing Cloud

• Feature/Setting: Automates email, SMS, or push notification journeys.
  
• Configuration: Journey Builder; configure re-targeting triggers.
  

18. Pipedrive

• Feature/Setting: Automated reminders and email sequences for cold leads.
  
• Configuration: Pipedrive Workflow Automation and Mail templates.
  

19. Drift

• Feature/Setting: Automating chat and email follow-ups to re-engage leads.
  
• Configuration: Drift Playbook triggers and API routing.
  

20. OneSignal

• Feature/Setting: Automates web and mobile push retargeting notifications.
  
• Configuration: OneSignal REST API “notifications” endpoint.
  

21. Telegram Bot API

• Feature/Setting: Automated Telegram messages for retargeting signed-up users.
  
• Configuration: Bot API “sendMessage” with pre-defined logic.
  

Benefits

1. Automates lead engagement, recovery, and nurturing processes for civil service prep academies.

2. Automated retargeting maximizes conversion by contacting users on their preferred platforms.

3. Automation reduces manual outreach effort and operational costs.

4. Ensures timely reminders and more personalized, data-driven communication.

5. Automator frameworks enable fast experimentation with messaging and content.

6. Automates analytics capture from every notification, feeding continuous optimization.

7. Scalable automation—supports a growing user base without additional resources.

8. Automatable multi-channel approach increases overall ROI on lead generation campaigns.