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Email/SMS reminders for upcoming appointments

Purpose

1.1. Automate timely reminders to clients via email and/or SMS for scheduled, rescheduled, or upcoming airbrushing appointments.
1.2. Reduce client no-shows, increase engagement, and enhance professional client communication for airbrush artists.
1.3. Enable real-time, branded, and personalized notifications that reinforce service reliability and operational efficiency.
1.4. Capture reminder analytics for further insight into client responsiveness and peak scheduling patterns.

Trigger Conditions

2.1. New appointment is scheduled by client or staff in the calendar/booking system.
2.2. Appointment is updated, rescheduled, or canceled.
2.3. Pre-set timing (e.g., 48, 24, or 2 hours before the appointment slot).
2.4. Reminder configuration toggled on for either SMS, email, or both.
2.5. Conditional triggers: client status (VIP, first-time, returning), type of service, or time-of-day constraints.

Platform Variants

3.1. Twilio – Messaging API
• Feature/Setting: Configure SMS send with appointment details using “Programmable Messaging” API; set webhook for trigger.
• Sample: POST to /2010-04-01/Accounts/{AccountSid}/Messages.json with client number, appointment time, and custom text.
3.2. SendGrid – Mail Send API
• Feature/Setting: Use "Transactional Templates" with triggers on bookings to send appointment reminders.
• Sample: POST to /v3/mail/send, dynamic template data with placeholders for time, address, client name.
3.3. Mailgun – Messages API
• Feature/Setting: Integrate scheduled sends within the "messages" endpoint; include dynamic variables for personalized reminders.
• Sample: POST /v3/{domain}/messages with subject “Appointment Reminder” and relevant data.
3.4. Nexmo (Vonage) – SMS API
• Feature/Setting: Send SMS automatically triggered from your CRM platform; configure API key and schedule parameters.
• Sample: POST to /sms/json with required “from”, “to”, and “text” fields.
3.5. Plivo – Message API
• Feature/Setting: Use Plivo “Send Message” endpoint for customized reminder flows using time-based triggers.
• Sample: POST to /v1/Account/{auth_id}/Message/.
3.6. Amazon SES – Email API
• Feature/Setting: Use "SendEmail" API with templated content for appointment reminders; schedule with Lambda triggers.
• Sample: POST to /v2/email/outbound-emails, customizing recipient and time.
3.7. MessageBird – SMS API
• Feature/Setting: Schedule appointment reminders using “messages” API with contact data pulled from booking system.
• Sample: POST /messages with recipients and appointment placeholders.
3.8. ClickSend – SMS/Email API
• Feature/Setting: Automated SMS/Email delivery via “Send SMS” & “Send Email” endpoints, with calendar event triggers.
• Sample: POST to /v3/sms/send or /v3/email/send.
3.9. Outlook 365 – Calendar and Mail API
• Feature/Setting: Generate automated email reminders from booking events; configure using Calendar/SendMail API.
• Sample: POST to /me/sendMail with calendar-derived triggers.
3.10. Google Calendar – Calendar Events API
• Feature/Setting: Set "event reminders" via the Events.insert method; also leverage Google Apps Script to send emails.
• Sample: POST to /calendars/{calendarId}/events with reminders configuration.
3.11. HubSpot – Workflow Automation
• Feature/Setting: Use “Workflows” for automatic reminder emails/SMS through integrations.
• Sample: Configure in-workflow email with appointment fields; SMS via connected Twilio interface.
3.12. Salesforce – Process Builder/Flow
• Feature/Setting: Automated reminder tasks in Process Builder triggered by upcoming “event date.”
• Sample: “Send Email” or “Outbound Message” action with merge fields.
3.13. ActiveCampaign – Automated Campaigns
• Feature/Setting: Automate reminder sequences triggered by CRM field updates (e.g., appointment date).
• Sample: Set up automation to start reminder sequence x days before event.
3.14. Constant Contact – Email Automation
• Feature/Setting: Scheduled email reminders using “Event” triggers within Contact segments.
• Sample: Schedule reminder email series linked to appointment date.
3.15. Pipedrive – Workflow Automation
• Feature/Setting: Automated reminder email using “Workflow Automation” on activity due dates.
• Sample: When activity is due in 1 day, send template email.
3.16. Zoho CRM – Workflow Rules
• Feature/Setting: Automatic SMS/email reminders set up through “Workflow Rules” on appointment field triggers.
• Sample: Workflow rule with criteria = appointment date minus x hours.
3.17. Pipefy – Email Templates
• Feature/Setting: Trigger reminder emails from “phases” or “due dates” within process pipelines.
• Sample: Set auto-email from card phase transition matching client and appointment.
3.18. Intercom – Message Automation
• Feature/Setting: Trigger email/SMS reminders through “Outbound Messages” based on appointment attribute triggers.
• Sample: Schedule in “Series” automation flow.
3.19. Slack – Scheduled Messaging
• Feature/Setting: Send reminders via direct Slack message using scheduling API for staff or team reminders.
• Sample: POST to /chat.scheduleMessage with user/channel and appointment time.
3.20. WhatsApp Business API
• Feature/Setting: Programmatic template messages sent via WhatsApp for confirmed opt-in clients.
• Sample: POST /v1/messages with HSM template including appointment placeholders.
3.21. Freshdesk – Automated Emails
• Feature/Setting: Trigger auto-reminders using “Dispatch’r” or Workflow Automator on ticket/appointment fields.
• Sample: Scheduled email campaign with client and time parsed from booking details.
3.22. Calendly – Notification Workflows
• Feature/Setting: Pre-configure SMS/email “reminder” notifications for scheduled bookings.
• Sample: Under Notifications, set reminder x hours before meeting.

Benefits

4.1. Reduces no-shows and last-minute cancellations, ensuring resource optimization.
4.2. Improves client satisfaction and professional image with timely and reliable communication.
4.3. Automates repetitive communication tasks, freeing staff from manual follow-ups.
4.4. Enables consistent, scalable outreach as the client base grows.
4.5. Leveraging diverse tools allows for flexibility and optimal integration with existing workflows.
4.6. Captures engagement data for continuous improvement of reminder strategies.

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