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Client KYC (Know Your Customer) checks

Purpose

1.1. Ensure compliance with regulatory requirements by automating collection and verification of client identity, background, and financial status during the client onboarding process in an advertising agency.
1.2. Prevent fraudulent accounts, strengthen due diligence, and streamline onboarding for legitimate clients by automating KYC documentation submission, validation, risk checks, and approval workflows.
1.3. Enable seamless digital onboarding for clients, ensuring all necessary anti-money laundering (AML) and KYC data are securely managed, collected, and integrated into internal CRM and project management systems.

Trigger Conditions

2.1. New lead form submitted on agency website.
2.2. CRM record status changes to “Prospect” or “Pending KYC.”
2.3. Electronic KYC initiation by account manager.
2.4. Scheduled periodic KYC re-validation for existing clients.

Platform Variants


3.1. Salesforce
• Function: Flow Builder — Automate initiation of KYC checklist and task assignment upon status change.
• API: REST API — Pull/push client data to KYC verification services.

3.2. HubSpot
• Function: Workflow — Automated email to client with document upload link.
• API: CRM API — Update property for KYC completion status.

3.3. DocuSign
• Feature: eSignature — Send KYC forms for electronic signature.
• API: Envelope Creation — Trigger envelope for client document collection.

3.4. Onfido
• Function: Identity Verification API — Submit client docs for KYC, collect result webhooks.

3.5. Jumio
• Feature: Netverify API — Automate government ID verification for clients.

3.6. LexisNexis Risk Solutions
• API: InstantID — Automate background and watchlist checks based on submitted client data.

3.7. Zapier
• Feature: Multi-step Zap — Chain KYC check, notification, and CRM update jobs.

3.8. Slack
• Feature: Webhook/Workflow — Auto-notify compliance team on pending KYC tasks.

3.9. Google Drive
• API: Drive Files — Create secure folder and auto-save KYC submissions.

3.10. Dropbox Business
• API: File Requests — Generate upload link for client KYC documents.

3.11. Typeform
• API: Response Webhook — Collect initial KYC info; push to backend for verification.

3.12. Google Cloud Vision
• API: OCR — Scan uploaded documents and auto-recognize data fields.

3.13. AWS Rekognition
• API: DetectText — Automated ID document data extraction for further review.

3.14. Microsoft Dynamics CRM
• Workflow: Power Automate — Launch KYC verification, update CRM fields.
• API: Dataverse — Integrate third-party KYC result data.

3.15. Auth0
• API: Rules — Require and check completed KYC before granting client portal access.

3.16. Pipedrive
• Workflow: Automation — Advance deal only after KYC is verified.
• API: PUT Deal — Update deal fields based on KYC result.

3.17. Trello
• Power-Up: Automation — Move KYC checklist card on board based on verification webhook.

3.18. Xero
• API: Contacts — Tag client as KYC-verified for accounting compliance.

3.19. SendGrid
• Feature: Dynamic Template — Send “KYC pending” or “verified” notifications to clients.

3.20. Calendly
• Feature: Webhook — On booked “KYC review” session, trigger final onboarding step.

3.21. HelloSign
• API: Signature Request — Send and track KYC forms requiring legal sign-off.

3.22. Airtable
• Automation: Script or API — Store, tag, and report on KYC record status.

3.23. Segment
• API: Track — Log all KYC journey steps for compliance and analytics.

3.24. Plaid
• API: Identity — Match client bank credentials as part of financial background check.

3.25. Intercom
• API: Messaging — Automated KYC reminders and status updates via chat.

Benefits

4.1. Rapid KYC completion improves onboarding speed and client satisfaction.
4.2. Minimizes human error and administrative labor in document collection and compliance checks.
4.3. Reduces fraud risk and enforces regulatory adherence automatically.
4.4. Instant manager notifications keep tasks on track, minimizing bottlenecks.
4.5. Creates auditable records supporting future compliance audits and reviews.
4.6. Seamlessly connects legal, CRM, and project systems, ensuring all teams remain up-to-date.

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