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CRM contact creation and enrichment

Purpose

1.1. Automate CRM contact creation and enrichment, eliminating manual data entry for estate liquidators in real estate liquidation.
1.2. Automating ingestion of leads from web forms, emails, landing pages, or third-party portals into CRM systems.
1.3. Automated enrichment includes pulling supplementary data (social, financial, property) to enhance contact profiles for more contextual client onboarding.
1.4. Automation ensures all new contacts are ready for follow-up, lead scoring, segmentation, and further automatable workflows in sales and marketing pipelines.

Trigger Conditions

2.1. New web form submission on estate liquidation landing page.
2.2. Incoming email containing a prospective lead’s details.
2.3. Lead data sent via API from partner or aggregator sites.
2.4. Property inquiry submitted through listing portals or virtual tour platforms.
2.5. CSV or spreadsheet upload with new prospects for bulk onboarding.
2.6. New calendar booking event for consultation.
2.7. SMS inquiry or WhatsApp message received for asset liquidation services.
2.8. Trigger from legacy system data export for estate contacts.

Platform Variants

3.1. Salesforce
 • Feature/Setting: Create Record (Contacts API); configure to auto-create and enrich new contact with appended property and social data via REST API.
3.2. HubSpot
 • Feature/Setting: Contacts API; automate by mapping inbound fields to CRM properties and scheduling enrichment via HubSpot enrichment endpoint.
3.3. Zoho CRM
 • Feature/Setting: Insert Records API; set up zoho.crm.contacts.insert and trigger enrichment workflow using Zoho AI enrichment.
3.4. Pipedrive
 • Feature/Setting: Persons API (POST /persons); configure automator to push new contacts with custom estate-related fields and fetch enrichment.
3.5. Microsoft Dynamics 365
 • Feature/Setting: Create Contact action (Dataverse API); automate enrichment using LinkedIn Sales Navigator connector.
3.6. Freshsales
 • Feature/Setting: Contacts API with auto-enrich; automate with property/asset info fetching from connected data sources.
3.7. Insightly
 • Feature/Setting: Create/Update Contact (Insightly REST API); automatedly add profile and property fields, trigger enrichment routine.
3.8. Copper CRM
 • Feature/Setting: People API; automate with asset class and liquidation-specific custom fields and enrichment plugins.
3.9. Nimble
 • Feature/Setting: Contact API + Auto-Enrich; automate new contact addition and supplement with social data harvest.
3.10. Close.com
 • Feature/Setting: Lead API; automates new lead creation and use enrichment modules for background checks.
3.11. Mailchimp
 • Feature/Setting: Add Contact (Audience API); automate onboarding, append estate segment tags, schedule enrichment batch job.
3.12. ActiveCampaign
 • Feature/Setting: Contacts API; automate creation, run enrichment automation to pull property and demographic information.
3.13. Google Contacts
 • Feature/Setting: People API; automate contact creation and enrichment using Google enrichment add-ons.
3.14. Intercom
 • Feature/Setting: Contacts API; automate new user record, run enrichment via user attributes and custom objects.
3.15. Monday.com
 • Feature/Setting: Create Item API with custom board mapping; automate contact entry and trigger enrichment pipelines.
3.16. Notion
 • Feature/Setting: Pages API; automate page creation for each contact and automate enrichment through linked databases.
3.17. Airtable
 • Feature/Setting: Create Record (Bases API); automate new contact rows with enrichment via custom scripts.
3.18. ClickUp
 • Feature/Setting: Tasks API or Custom Fields; automate estate lead tasks/contact cards and trigger enrichment automations.
3.19. Bitrix24
 • Feature/Setting: CRM Contact API; automate entry, schedule automatic enrichment updates via periodic jobs.
3.20. LinkedIn Lead Gen
 • Feature/Setting: Lead Forms API; automate pushing leads into chosen CRM and enriching via professional data.
3.21. Xero
 • Feature/Setting: Contact creation API for financial properties, automate enrichment for estate assets.
3.22. Slack
 • Feature/Setting: Slash command or workflow builder; automate contact addition and enrichment notifications.
3.23. Calendly
 • Feature/Setting: Webhooks; automate contact creation from booked consultations, pull enrichment from info provided.
3.24. Typeform
 • Feature/Setting: Webhooks+API; automate pushing filled form data to CRM and initiating enrichment pipeline.

Benefits

4.1. Automatedly eliminates manual CRM entry, reducing errors and administrative overhead.
4.2. Enables automating instantaneous, rich contact enrichment, optimizing lead qualification.
4.3. Automates multi-channel lead ingestion, providing omni-channel visibility for estate liquidators.
4.4. Automatable onboarding accelerates follow-up and increases client conversion rates.
4.5. Ensures always-accurate, automatable contact records for downstream automations (marketing, segmentation, nurturing).

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