Lead enrichment with third-party data sources (e.g., company, aircraft ownership)

Purpose

1.1. Automate the enrichment of sales leads by gathering comprehensive information from multiple third-party data platforms, enhancing CRM profiles with details such as company background, aircraft ownership records, executive contacts, fleet size, maintenance history, and purchasing signals specific to the aviation sales and brokerage sector.
1.2. Centralize up-to-date prospect data for refined targeting, personalized follow-ups, and accelerated deal qualification, reducing manual data entry and research time.
1.3. Identify qualified aviation leads through external validation, reducing lead waste and surfacing key intelligence for sales and brokerage teams.

Trigger Conditions

2.1. New lead entry into CRM from website, form submission, or manual input.
2.2. Lead update events (change in company, title, or interest field).
2.3. Scheduled automations (e.g., nightly batch processing of new leads).
2.4. Manual trigger by sales user for ad-hoc enrichment.

Platform Variants

3.1. Clearbit
• Feature/Setting: Enrichment API — Pull company and executive details via ‘/v2/people/find’ and ‘/v2/companies/find’.
3.2. LinkedIn Sales Navigator
• Feature/Setting: Lead Enrichment API — Retrieve profile, employment, mutual connections via ‘/lead enrichment’ endpoint.
3.3. Salesforce
• Feature/Setting: Data.com Connect API — Automated fill and field update in Lead/Account records using ‘match’ and ‘enrich’ endpoints.
3.4. ZoomInfo
• Feature/Setting: Enrich API — Retrieve company hierarchy, emails, and direct dials; POST to ‘/enrich’ API.
3.5. RocketReach
• Feature/Setting: Person Lookup API — Find emails/phones for aviation execs via ‘/v1/api/lookupProfile’.
3.6. Uplead
• Feature/Setting: Enrichment API — Append industry-specific, fleet size, contact info via ‘/enrich/contact’.
3.7. FullContact
• Feature/Setting: Person API — Add complete digital footprint to leads using ‘/v3/person.enrich’.
3.8. Hunter.io
• Feature/Setting: Domain Search API — Collect valid company emails for new leads, query “domain search”.
3.9. Owler
• Feature/Setting: Company API — Pull competitor analysis and company news via ‘/company’ endpoint.
3.10. Lusha
• Feature/Setting: Enrich API — Acquire verified business contacts, POST to ‘/enrich/company’ or ‘/enrich/person’.
3.11. Pipl
• Feature/Setting: Search API — Cross-reference identities and fill missing contact details using ‘/search’.
3.12. Crunchbase
• Feature/Setting: Organization API — Access corporate funding, acquisitions details, query ‘/organizations’.
3.13. BizProspex
• Feature/Setting: DataClean API — Scrub, append global aviation decision makers with “API/dataClean”.
3.14. AeroTransport Data Bank
• Feature/Setting: Aircraft Ownership API — Get aircraft fleet records by owner via ‘aircraftOwnerSearch’.
3.15. AviationDB
• Feature/Setting: Aircraft Registry API — Validate N-number to owner, make, model, using endpoint ‘/aircraft/nnumber/’.
3.16. JetNet
• Feature/Setting: Fleet & Owner API — Pull real-time owner, model, and transaction history via ‘fleet/ownership’.
3.17. WealthEngine
• Feature/Setting: Wealth Lookup API — Append wealth data to high-net-worth aviation prospects.
3.18. Dun & Bradstreet
• Feature/Setting: Direct+ API — Enhance business records with DUNS search in ‘/company/enrich’.
3.19. InsideView
• Feature/Setting: Insights API — Acquire market signals, M&A triggers through ‘/data/enrichment/’.
3.20. Google Maps Places
• Feature/Setting: Places Details API — Obtain location and reviews for lead’s corporate HQ.
3.21. OpenCorporates
• Feature/Setting: Company Search API — Pull company registration/legal entity data for aviation firms.

Benefits

4.1. Reduce sales research time, freeing brokers and sales teams for relationship-building.
4.2. Boost CRM accuracy by removing stale or incomplete aviation lead data instantly.
4.3. Uncover aircraft ownership, financial triggers, and decision-makers automatically for prioritized outreach.
4.4. Increase conversion likelihood with aviation-tailored, data-driven communications.
4.5. Ensure compliance by referencing validated registries and official data sources in enrichment flows.