Customer profile data enrichment

Purpose

1.1. Automatically enhance new or existing customer profiles for an air conditioning store by gathering supplemental data (demographics, interests, property details, purchase intent, and contact validation) from multiple sources.
1.2. Enable rapid personalized follow-up and segmentation, improve lead scoring accuracy, and tailor marketing or sales interventions based on rich, real-time customer intelligence.
1.3. Ensure all enriched data complies with privacy requirements and helps reduce manual data entry and error.

Trigger Conditions

2.1. New lead submission via web form, phone call, or email captured in CRM.
2.2. Updates to an existing lead profile flagged for enrichment.
2.3. Bulk import of leads from offline or external source (e.g., event, trade show).
2.4. Scheduled batch process for regular data re-validation/enrichment.

Platform Variants

3.1. Clearbit
• Feature/Setting: Enrich API — configure for email or company lookup; map fields for demographic and social profiles.

3.2. FullContact
• Feature/Setting: Person Enrichment API — setup with API key, use for contact, employment, and location metadata.

3.3. ZoomInfo
• Feature/Setting: Enrich Contact API; define parameters for business and homeowner data points.

3.4. Pipl
• Feature/Setting: Search API — configure for email/phone matching, collect identity and social presence.

3.5. Hunter.io
• Feature/Setting: Email Finder & Verifier API; automate to validate and enrich submitted email addresses.

3.6. Experian Data Quality
• Feature/Setting: Address Validation API — confirm and autofill customer postal details.

3.7. People Data Labs
• Feature/Setting: Personal Data Enrichment — use API to append job, location, and skills data.

3.8. Data Axle (formerly Infogroup)
• Feature/Setting: Business/Consumer Data API; configure for property ownership and household data.

3.9. Melissa
• Feature/Setting: Personator API — combine contact verification with demographic enrichment.

3.10. InsideView
• Feature/Setting: Data Integrity API, link for corporate and homeowner mapping.

3.11. LinkedIn Sales Navigator
• Feature/Setting: Contact Enrichment (via lead sync API), add job history and company info.

3.12. Salesforce Data.com
• Feature/Setting: Clean API; automate lead and account enrichment inside Salesforce.

3.13. Plaid
• Feature/Setting: Identity API, verify financial and property-related leads.

3.14. Google Maps API
• Feature/Setting: Geocoding API, enrich geolocation and map serviceability zones.

3.15. Facebook Graph API
• Feature/Setting: Profile insights and custom audience match for cross-channel identity.

3.16. HubSpot
• Feature/Setting: Contacts API, enrich contact properties via HubSpot-integrated partner apps.

3.17. Apollo.io
• Feature/Setting: Enrichment Endpoint, mapping for phone, email, and work history.

3.18. Byteplant
• Feature/Setting: Email Verification API, batch or real-time verification workflows.

3.19. TowerData
• Feature/Setting: Email Intelligence API, append data points for segmentation.

3.20. Segment
• Feature/Setting: Enrichment integrations and Traits API, route to CDP for cross-source merging.

Benefits

4.1. Reduces manual lead research and data entry workloads.
4.2. Enables more precise personas for campaign targeting.
4.3. Improves response rates through timely, personalized outreach.
4.4. Lowers risk of duplicate or stale records through routine refresh.
4.5. Accelerates qualification and increases marketing ROI by focusing on enriched, actionable leads.