Automated lead capture from website forms

Purpose

1.1. Capture prospect details submitted via web forms on arcade machine supplier sites for automated, error-free entry into sales/marketing systems.
1.2. Instantly route leads to CRM, sales pipelines, or email systems for timely follow-up and data enrichment.
1.3. Reduce manual data entry, eliminate lead loss, ensure consistent qualification, and accelerate engagement in the entertainment/wholesale sector.

Trigger Conditions

2.1. Website contact or lead capture form is submitted.
2.2. New form entry detected in third-party or custom webforms.
2.3. Lead with qualifying criteria (e.g., company size or location) is captured.
2.4. New session with UTM/tracking parameters hits the form endpoint.

Platform Variants

3.1. HubSpot
• API: Forms API – configure webhook to POST new submissions; map fields to CRM contact properties.
3.2. Salesforce
• Feature: Web-to-Lead – create and publish HTML form, set auto-assignment rules.
3.3. Zoho CRM
• API: Webforms – connect forms to Zoho CRM leads; use Zoho Flow webhook URL.
3.4. Pipedrive
• Feature: LeadBooster Chatbot integration; or “Add Lead” endpoint via API for custom forms.
3.5. Microsoft Dynamics 365
• API: Power Automate trigger for HTTP request, route data into Leads entity.
3.6. Google Sheets
• API: Google Forms trigger to Google Sheets; use Apps Script to send webhook on new row.
3.7. Airtable
• Feature: Form submission automation; run script to create records or call external API for CRM sync.
3.8. Typeform
• Feature: Webhooks – trigger POST to integration endpoint on submit; map Typeform fields.
3.9. Gravity Forms (WordPress)
• Setting: Webhooks add-on – push entries to remote endpoint in real time.
3.10. Jotform
• Feature: Webhooks – set up POST trigger to automation endpoint, include field tokens.
3.11. Wufoo
• Feature: Notifications – webhook integration to lead management or CRM URL.
3.12. Mailchimp
• API: Signup Forms – link forms to email automation workflow; use API for custom source capture.
3.13. Marketo
• API: Forms2 – enable form fill trigger; fast-track data into Marketo database.
3.14. Intercom
• Feature: Messenger or web widget form – trigger webhook on new user submission.
3.15. ActiveCampaign
• API: Form trigger – send notification or contact data via webhook to automation pipeline.
3.16. Slack
• Feature: Custom app with Incoming Webhooks for lead alerts, or use workflow to log leads from forms.
3.17. Trello
• API: Create Card endpoint – push new leads onto Trello board for manual triage.
3.18. Freshsales
• API: Add Contact endpoint – connect web forms via webhook to auto-create contacts or leads.
3.19. Notion
• API: Database item creation endpoint – route new form submissions into Notion database of leads.
3.20. Zendesk Sell
• API: Lead Create endpoint – capture and log leads from web forms directly to sales system.

Benefits

4.1. Eliminates manual data transfer for every potential arcade machine supplier inquiry.
4.2. Ensures consistent, up-to-date information across all sales and marketing tools.
4.3. Enables lightning-fast sales follow-up, boosting lead-to-client conversion in entertainment and wholesale.
4.4. Triggers advanced workflows such as lead scoring, segmentation, and automated nurturing.
4.5. Reduces human error and ensures seamless scalability as inbound lead volume grows.