Integration of leads from social media channels

Purpose

1. Collect and integrate leads from multiple social media platforms into a centralized lead management system for amusement machine suppliers.

2. Enable automatic capture, tagging, and enrichment of prospect details for streamlined outreach and improved conversion.

3. Minimize manual data entry, reduce leads slip-through, and maintain a standardized dataset for sales pipeline management.

4. Support multi-channel acquisition, ensuring inquiries from Facebook, Instagram, LinkedIn, Twitter, WhatsApp, TikTok, YouTube, and more are not missed.

5. Accelerate response time to inbound leads, supporting competitive engagement in the entertainment wholesale B2B market.

Trigger Conditions

1. New direct message or comment mentioning arcade machines on a supported social platform.

2. Submission of social media lead generation forms (e.g., Facebook Lead Ads, LinkedIn Lead Gen Forms).

3. New follower or engagement event matching predefined keywords (arcade, amusement, distributor, purchase, quote, etc.).

4. Tagging or mention in group/community post related to amusement/entertainment equipment.

5. Inbound message to a business WhatsApp account requesting product, pricing, or distributorship information.

Platform Variants

1. Facebook

• Feature/Setting: Graph API / "Leads Retrieval" endpoint — Configure webhook for new Facebook Lead Ads forms.
  

2. Instagram

• Feature/Setting: Instagram Graph API / DM Webhook — Auto-capture DMs and specified keyword comments.
  

3. LinkedIn

• Feature/Setting: LinkedIn Marketing Developer Platform / Lead Gen Forms — Use webhook for instant lead capture.
  

4. Twitter

• Feature/Setting: Twitter API v2 / filtered stream endpoint — Capture and filter inbound DMs and mentions.
  

5. WhatsApp

• Feature/Setting: WhatsApp Business API / "messages" webhook — Capture new business inquiries.
  

6. TikTok

• Feature/Setting: TikTok for Developers / Lead Generation API — Retrieve and parse submitted forms.
  

7. YouTube

• Feature/Setting: YouTube Data API v3 / "commentThreads" — Monitor for qualifying comments on channel videos.
  

8. Google My Business

• Feature/Setting: Google My Business API / "questions" and "messages" endpoints — Collect queries flagged for leads.
  

9. Facebook Messenger

• Feature/Setting: Messenger Platform / "messages" webhook — Capture chats into CRM.
  

10. Slack

• Feature/Setting: Slack Events API / "message.channels" event — Monitor #leads or #inquiries channels.
  

11. Microsoft Teams

• Feature/Setting: Teams API / webhook incoming messages containing keywords.
  

12. Salesforce

• Feature/Setting: REST API / "Lead" object create — Push collected social data as new lead.
  

13. HubSpot

• Feature/Setting: CRM API / "Create a new contact" endpoint — Sync external lead details.
  

14. Zoho CRM

• Feature/Setting: Zoho CRM API / "Leads" module insert record.
  

15. Pipedrive

• Feature/Setting: API / "Person" add — Map social fields to new contact creation.
  

16. Airtable

• Feature/Setting: API / "Create Record" in leads table — Store social leads instantly.
  

17. Trello

• Feature/Setting: REST API / "Create Card" in dedicated lead board.
  

18. Mailchimp

• Feature/Setting: API / "Add new subscriber" — Import social contacts for nurture triggers.
  

19. Google Sheets

• Feature/Setting: Sheets API / "append" endpoint — Log leads for basic tracking and review.
  

20. Typeform

• Feature/Setting: Webhooks / new Typeform response triggers for surveys distributed on social channels.
  

21. Intercom

• Feature/Setting: Conversations API / "Admin initiated message" and "contacts" — Intake and auto-create lead on reply.
  

22. Zapier

• Feature/Setting: Catch Hook Webhook — Route and pre-process leads from almost any app.
  

23. Monday.com

• Feature/Setting: API / "Create Item" on leads board — Assign source and details immediately.
  

24. ActiveCampaign

• Feature/Setting: API / "Contact Sync" endpoint — Automate list addition for campaign tracking.
  

Benefits

1. Improves qualification and conversion rates by ensuring instant and consistent lead capture from all major social channels.

2. Eliminates manual entry errors and gaps, providing a single view across multiple sales funnel sources.

3. Reduces overall lead response time, helping entertainment equipment wholesalers professionally engage prospects.

4. Centralizes and standardizes lead datasets for reporting, analytics, and targeted follow-up campaigns.

5. Enables seamless scaling as business volume grows and new social channels emerge.