Automatic lead capture from website forms

Purpose

1.1. Capture prospect details from website forms instantly and route them into CRM or ticketing systems to accelerate appliance repair lead response.
1.2. Reduce manual data entry, prevent loss of high-value service requests, and trigger personalized follow-ups in real time.
1.3. Sync leads across sales, support, and marketing teams for unified visibility and optimal customer experience.

Trigger Conditions

2.1. New website form submission by a potential customer.
2.2. Update or edit to a previously submitted service request.
2.3. Form submission event with filter: “appliance repair” product/topic selected.

Platform Variants

3.1. Salesforce
• Feature: Web-to-Lead
• Setting: Configure 'Web-to-Lead' HTML form; map fields to Lead object
3.2. HubSpot
• Feature: Forms API
• Setting: POST JSON payload to /forms/v2/submissions endpoint
3.3. Microsoft Dynamics 365
• Feature: Lead Capture Integration
• Setting: Use Common Data Service APIs to create a new lead record
3.4. Zoho CRM
• Feature: Webforms
• Setting: Generate HTML form and specify lead owner, automatic assignment
3.5. Pipedrive
• Feature: Web Forms
• Setting: Connect embedded form to Pipedrive; auto-create deal/person
3.6. Freshsales
• Feature: Leads API
• Setting: Submit JSON to /api/leads endpoint upon form completion
3.7. Zendesk Sell
• Feature: Lead API
• Setting: POST new lead data to /api/v2/leads
3.8. Intercom
• Feature: Conversations API
• Setting: Create lead using /contacts endpoint when form is submitted
3.9. Marketo
• Feature: Forms 2.0 API
• Setting: Submit lead data via /rest/v1/leads/push.json
3.10. ActiveCampaign
• Feature: Contact API
• Setting: Send POST to /api/3/contacts endpoint
3.11. Mailchimp
• Feature: API for List Members
• Setting: Add form data to an audience via /lists/{list_id}/members
3.12. Google Sheets
• Feature: Sheets API
• Setting: Append form submission as new row
3.13. Slack
• Feature: Incoming Webhooks
• Setting: Post form details to channel for instant notification
3.14. Airtable
• Feature: API
• Setting: Create new record in leads table on submission
3.15. Monday.com
• Feature: Forms + API
• Setting: Submit form triggers new item in board via POST /v2
3.16. Asana
• Feature: Webhooks
• Setting: Form triggers task creation using /tasks endpoint
3.17. Trello
• Feature: API
• Setting: Create card under “New Leads” list upon new submission
3.18. SendGrid
• Feature: Email API
• Setting: Auto-send alert to sales team using /mail/send endpoint
3.19. Twilio
• Feature: SMS API
• Setting: Send notification to agent via programmable SMS
3.20. Google Calendar
• Feature: API
• Setting: Auto-schedule callback event using /calendars/events/insert

Benefits

4.1. Zero-delay lead capture improves customer win rate.
4.2. Eliminates manual entry errors in service leads.
4.3. Enables instant multi-channel alerts for sales/service teams.
4.4. Centralizes all appliance repair requests for easy tracking.
4.5. Supports scalable lead qualification and fast follow-ups.