Lead Management & Nurturing**Purpose**
1.2. Nurture leads from first contact through appointment booking, test drives, and post-interaction follow-ups.
1.3. Reduce manual workload while ensuring that luxury automotive prospects receive consistent, multi-channel engagement.
1.4. Track engagement rates and touchpoints for performance reporting and optimization of sales funnel communications.
**Trigger Conditions**
2.2. Lead data entry or import (manual/CRM API).
2.3. Inactivity or no response from lead over set period.
2.4. Scheduled post-interaction follow-up (e.g., after test drive).
2.5. Response received from a prior email, SMS, or WhatsApp message.
**Platform Variants**
3.1. **Twilio SMS**
• Feature: Programmable SMS API
• Setting: Webhook trigger on new CRM lead; action to POST SMS with templated message.
3.2. **Twilio WhatsApp**
• Feature: WhatsApp Business API
• Setting: Trigger via webhook; send session or template message.
3.3. **SendGrid**
• Feature: Email API
• Setting: Send triggered transactional email to new lead with personalized content via dynamic templates.
3.4. **Mailgun**
• Feature: Messages API
• Setting: POST email via API with variables for lead’s name and inquiry.
3.5. **HubSpot CRM**
• Feature: Workflow Automation
• Setting: Trigger workflow when new contact added; enroll in lead-nurture sequence.
3.6. **Salesforce**
• Feature: Process Builder or Flow
• Setting: Auto-email/SMS after ‘New Lead’ record created.
3.7. **Outlook 365**
• Feature: Automated email flows
• Setting: Create automated rule to send follow-up email after form submission.
3.8. **Google Workspace (Gmail)**
• Feature: Apps Script Automation
• Setting: Script to send personalized emails when spreadsheet receives new lead row.
3.9. **Pipedrive**
• Feature: Workflow Automation
• Setting: Automatic SMS/emails when deal stage changes to ‘Contacted’.
3.10. **ActiveCampaign**
• Feature: Automations
• Setting: Start series of timed messages once lead added to ‘Abarth Interested’ list.
3.11. **Zoho CRM**
• Feature: Workflow Rules
• Setting: On lead creation, send WhatsApp/SMS/email via connected extensions.
3.12. **Freshsales**
• Feature: Workflow Automations
• Setting: Trigger follow-up messages via SMS and email per lead journey stage.
3.13. **ClickSend**
• Feature: SMS & Email API
• Setting: Send out lead-specific SMS/email when new contact flows into segment.
3.14. **RingCentral**
• Feature: SMS API
• Setting: Deliver instant SMS confirmation of lead inquiry received.
3.15. **Infobip**
• Feature: Omnichannel API
• Setting: Send WhatsApp/SMS/email using their automation builder based on event triggers.
3.16. **MessageBird**
• Feature: Flow Builder
• Setting: Configure flows that trigger when lead is added, sending WhatsApp or SMS.
3.17. **Zendesk Sell**
• Feature: Sell Triggers
• Setting: Automated email/SMS to lead when a deal is created.
3.18. **Microsoft Dynamics 365**
• Feature: Power Automate
• Setting: Automated messaging sequences for new leads.
3.19. **Keap (Infusionsoft)**
• Feature: Campaign Builder
• Setting: Launch lead-nurturing workflow for inbound leads with branch logic.
3.20. **SharpSpring**
• Feature: Visual Workflow Builder
• Setting: Set triggers to send emails/SMS when contact shows inactivity or post-event.
3.21. **Typeform**
• Feature: Webhooks & Integrations
• Setting: Trigger email/SMS automation when form receives a new car-lead submission.
3.22. **Intercom**
• Feature: Workflow Automation
• Setting: Lead responds via chat triggers follow-up through SMS/email.
**Benefits**
4.2. Saves sales staff time by automating multi-channel communication.
4.3. Delivers consistent luxury-brand messaging and experience.
4.4. Provides tracking and analytics for further process optimization.
4.5. Enables personalized sequences tailored to high-value automotive prospects.