Lead Management & SalesPurpose
1.2 Automatedly keep prospects engaged, informed about services, offers, and project inspiration.
1.3 Automate segmented communication based on prospect behavior (e.g., inquiry date, interaction, project interest).
1.4 Serve as an automator reducing manual follow-ups and ensuring no lead is overlooked.
1.5 Create automatable flows that convert prospects to consultations or quotes, enhancing lead-to-customer journey.
Trigger Conditions
2.2 Automate initiation after event sign-up or ad conversion.
2.3 Automating based on specific landing page visits or request-for-quote actions.
2.4 Automated triggers when prospect engages with previous campaign email.
2.5 Automate based on time intervals since last engagement or inactivity.
Platform Variants
• Feature/Setting: Automate Customer Journeys—Set trigger as "Contact Added to Audience," configure timed drip emails.
3.2 HubSpot
• Feature/Setting: Marketing Email API—Automate sequences using "Workflows" based on lifecycle stage.
3.3 ActiveCampaign
• Feature/Setting: Automation Builder—Automate email dripping via "Subscribed to List" trigger, add "Wait" conditions.
3.4 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder—Automating entry via "Data Extension Event"; schedule multistep automated emails.
3.5 Constant Contact
• Feature/Setting: Automated Email Series—Select "New Contact Joins Email List" as trigger, automate scheduled sends.
3.6 SendGrid
• Feature/Setting: Automation API—Automate using "Add Recipient to List" webhook, schedule auto-responder and follow-ups.
3.7 Zoho Campaigns
• Feature/Setting: Workflow Automation—Auto-enroll leads from form submissions, configure email intervals.
3.8 Drip
• Feature/Setting: Visual Workflow Builder—Set up automatable email sequences when "Tag is Applied".
3.9 Klaviyo
• Feature/Setting: Flows—Automating sequences with "List/Segment Trigger," assign automated lag between emails.
3.10 GetResponse
• Feature/Setting: Automation Workflow—Automate triggers like "Subscription" or link clicks, timed step scheduling.
3.11 Moosend
• Feature/Setting: Automation Workflow—Automate with "When Someone subscribes", schedule campaign steps.
3.12 MailerLite
• Feature/Setting: Automation—Select "Joins Group" as trigger, automate stepwise educational emails.
3.13 Benchmark Email
• Feature/Setting: Automation Pro—Automate with "Contact Joins a List" trigger, set email sequence.
3.14 Sendinblue
• Feature/Setting: Marketing Automation—Automate "Contact Added", create event-based drip chains.
3.15 SharpSpring
• Feature/Setting: Visual Workflow—Automate triggers: "Form Filled", queue ongoing engagement emails.
3.16 Keap (Infusionsoft)
• Feature/Setting: Campaign Builder—Automate drip campaigns via "Contact Tag Applied" trigger.
3.17 Pipedra
• Feature/Setting: Automation Flows—Automate via "Lead Created" event, serialize nurturing emails.
3.18 Aweber
• Feature/Setting: Campaigns—Automate using "List Join" event, configure multi-step follow-ups.
3.19 Customer.io
• Feature/Setting: Automated Campaigns—Use event-based automations for targeted drip flows.
3.20 Ontraport
• Feature/Setting: Campaigns Automation—Automate with "Contact Added", compose sequenced engagement.
3.21 Omnisend
• Feature/Setting: Automation Workflow—Automate individualized email sequences following subscription or custom event.
Benefits
4.2 Automation eliminates missed follow-ups and saves labor-intensive manual outreach.
4.3 Automating segmentation improves message relevance for prospects at different stages.
4.4 Automate performance tracking on opens, clicks, and conversions for optimization.
4.5 Automation creates scalable nurture processes for growing inbound lead volumes, enabling more profitable operations.