Automatic lead capture from website and social media

Purpose

1.1. Capture potential customer details (name, contact, appliance issue) from website forms and across social media platforms into a central system, ensuring no lead is missed and rapid response for appliance repair.
1.2. Eliminate manual data entry, route inquiries instantly to the scheduling team, categorize leads by appliance type, and notify staff in real-time, reducing missed opportunities and response times.
1.3. Aggregate leads from Facebook, Instagram, Google Business, email, and chat, directly into CRM or ticketing systems, triggering follow-up sequences or appointment bookings automatically.

Trigger Conditions

2.1. Website contact or booking form submission.
2.2. New message, comment, or ad form on Facebook/Instagram business page.
2.3. Incoming direct message on Twitter or WhatsApp.
2.4. Google Business profile inquiry or form fill.
2.5. Email received to dedicated lead address.
2.6. Chatbot interaction completion on web or social media.

Platform Variants

3.1. Facebook Lead Ads
• API: Configure Graph API Webhooks for leadgen endpoint, set callback to capture leads.
3.2. Instagram DM
• API: Instagram Graph API, configure webhook on messages endpoint, fetch user details.
3.3. Google Business Messages
• API: Google Business Messages API, subscribe to messages events, extract leads.
3.4. LinkedIn Lead Gen Forms
• API: LinkedIn Marketing Developer Platform, subscribe to form submissions.
3.5. Twitter DM
• API: Twitter Account Activity API, configure webhook for direct_messages_events.
3.6. WhatsApp
• API: WhatsApp Business API, set webhooks for message notifications.
3.7. Facebook Page Messenger
• Feature: Messenger Webhook, subscribe to messages and postbacks.
3.8. HubSpot Forms
• Feature: Form API, configure callback URL on submission, use event trigger.
3.9. Typeform
• Feature: Webhooks, enable response notifications to endpoint.
3.10. Gravity Forms (WordPress)
• Feature: Webhooks Add-On, set POST URL for submission events.
3.11. JotForm
• Feature: Webhook Integration, post form data to endpoint on submit.
3.12. Google Forms
• Feature: Google Apps Script, set up trigger on form submit to make POST.
3.13. Zoho Forms
• Feature: Webhook, configure callback URL per form.
3.14. Mailchimp
• Feature: API, listen for new subscriber events in list/audience.
3.15. Outlook (Microsoft 365)
• API: Microsoft Graph Mail API, set delta subscription to monitor specific inbox.
3.16. Gmail
• API: Gmail Push Notifications (watch), subscribe to message arrival in lead inbox.
3.17. Twilio SMS
• Feature: Programmable Messaging, set webhook URL for inbound SMS.
3.18. Zendesk Chat
• API: Zendesk Chat API, subscribe to new chat session events.
3.19. LiveChat
• API: RTM API, subscribe to incoming chat messages or forms.
3.20. Freshdesk
• API: Freshdesk Ticket API, monitor created tickets from web forms.
3.21. Salesforce Web-to-Lead
• Feature: Web-to-Lead, generate form with auto POST to CRM leads.
3.22. Slack
• API: Events API, subscribe to message.channels events in lead channels.
3.23. Intercom
• API: Webhooks for conversation.created, fetch initial inquiry details.

Benefits

4.1. Speed: Instant capture eliminates lead loss due to delayed manual processing.
4.2. Accuracy: Automated extraction removes error-prone copy-paste and ensures uniform data format.
4.3. Centralization: Unifies website and social channel leads into one system, easing management.
4.4. Scalability: Easily add new intake channels without increasing manual load.
4.5. Follow-up: Automatic notifications or drip sequences maximize appointment conversion.
4.6. Reporting: Enables real-time analytics on source, volume, and conversion of appliance repair leads.