Retargeting workflow setup for website visitors

Purpose

1.1. Implement automated retargeting campaigns to re-engage website visitors who did not book duct cleaning services, nudging them toward conversion.
1.2. Capture behavioral data, segment audiences, and deliver tailored reminders, offers, or educational content via multiple channels.
1.3. Lower customer acquisition costs by leveraging automation to reach warm prospects at optimal moments with personalized messaging, improving HVAC duct cleaning appointment rates.

Trigger Conditions

2.1. Visitor lands on key service or booking page but exits without converting.
2.2. User interacts with duct cleaning content, downloads a coupon, or submits a quote form without finalizing booking.
2.3. Site visitor dwell time exceeds set threshold but session ends without lead capture.

Platform Variants

3.1. Google Ads
• Feature/Setting: Google Ads Remarketing Tag; configure event-based audience rules for “duct cleaning service” page non-converters.
3.2. Facebook Ads
• Feature/Setting: Meta Pixel; set Custom Audiences on visitors of booking pages without purchase event.
3.3. LinkedIn Ads
• Feature/Setting: Insight Tag; create retargeting segments for commercial HVAC site visitors.
3.4. Twitter Ads
• Feature/Setting: Website Tag; build custom audiences for retargeting HVAC content visitors.
3.5. Pinterest Ads
• Feature/Setting: Pinterest Tag; configure “AddToCart” triggers for duct service promos.
3.6. Microsoft Advertising
• Feature/Setting: UET Tag; create audiences from quote form bounces.
3.7. AdRoll
• Feature/Setting: Retargeting Segments API; sync with web pixel for HVAC service browsers.
3.8. Criteo
• Feature/Setting: Criteo OneTag; program retargeting for non-booked sessions.
3.9. HubSpot
• Feature/Setting: Workflows; trigger follow-up emails/SMS to segmented visitors.
3.10. Mailchimp
• Feature/Setting: Automation; trigger post-visit campaigns via API/website retargeting.
3.11. ActiveCampaign
• Feature/Setting: Site tracking; automate multi-channel retargeting based on visits.
3.12. Klaviyo
• Feature/Setting: Web tracking; segment users for HVAC promo email retargeting.
3.13. Intercom
• Feature/Setting: Series; web session triggers start chat/email sequences.
3.14. Twilio
• Feature/Setting: Programmable SMS; auto-send reminders to captured leads via API.
3.15. SendGrid
• Feature/Setting: Marketing Campaigns API; email retargeting to bounced visitors.
3.16. Shopify
• Feature/Setting: Flow/Script Editor; automatic recovery email for unfinished duct service bookings.
3.17. Zapier
• Feature/Setting: Webhook integrations; orchestrate multi-platform triggers.
3.18. Segment
• Feature/Setting: Event tracking; funnel user properties into retargeting pipelines.
3.19. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; activate web event-driven retargeting journeys.
3.20. Marketo
• Feature/Setting: Smart Campaigns; automate HVAC retargeting rules for known/unknown visitors.
3.21. Eloqua
• Feature/Setting: Program Canvas; retarget engaged visitors with personalized offers.
3.22. Drift
• Feature/Setting: Playbooks; trigger chatbot retargeting after abandoned web sessions.

Benefits

4.1. Recaptures visitors who showed duct cleaning interest, boosting bookings.
4.2. Ensures multi-channel, automated follow-up—reducing manual workload.
4.3. Personalizes messaging for each HVAC lead segment.
4.4. Increases conversion rates and reduces lost web traffic in professional duct cleaning services.