Purpose
1.1. Automate Google Analytics tag insertion for every new classified ad and content published.
1.2. Automate tracking for ad performance and user engagement using Analytics tags.
1.3. Enable automated event monitoring and reporting for marketing insights.
1.4. Improve decision-making by automatedly capturing advertising ROI and audience behavior.
1.5. Reduce manual effort in updating tags for ad rotation and new content.
1.6. Ensure automated compliance with tracking and privacy settings across campaigns and content.
1.7. Automator design supports scaling to hundreds or thousands of daily classified ads.
Trigger Conditions
2.1. Automating when a new classified ad is published in the CMS or digital platform.
2.2. Automated trigger when new editorial or user-generated content is approved.
2.3. API event when content scheduling or ad-listing changes status to “live.”
2.4. Automatable cron job for batch processing new tags every defined interval.
Platform Variants
1. Google Tag Manager
• Feature/Setting: Automated Container API; configure tag template via API to insert tags when new content is detected.
2. WordPress
• Feature/Setting: Automate hooks with "wp_insert_post" to inject Analytics tracking code programmatically on ad publication.
3. Drupal
• Feature/Setting: Use Rules module to automate tag script injection on new node creation event.
4. Joomla
• Feature/Setting: Automate System Plugin to append Analytics tag code to content on publish event.
5. HubSpot CMS
• Feature/Setting: Automatable Workflow API to embed Analytics tag snippet in new blog/ad content.
6. Wix
• Feature/Setting: Wix HTTP Functions to automate tag snippet addition on content creation triggers.
7. Squarespace
• Feature/Setting: Automated Code Injection API for inserting Analytics scripts on new page/post event.
8. Shopify
• Feature/Setting: ScriptTag API to inject Analytics tags whenever a new product (ad) is posted.
9. Bubble
• Feature/Setting: Workflow Automation to add Analytics script on page and content creation actions.
10. Contentful
• Feature/Setting: Webhooks to automate Analytics tag updating for new/edited entry.
11. Webflow
• Feature/Setting: After-publish automation hooks for injecting Analytics code to each new “published” CMS item.
12. Ghost
• Feature/Setting: Automate custom theme injection for Analytics tag with webhook trigger.
13. Firebase Hosting
• Feature/Setting: Automated cloud functions to update HTML and include new Analytics tags on content upload.
14. Amazon S3 (Static Sites)
• Feature/Setting: Automatable build/deploy script inserting Analytics tags into new HTML ads or pages.
15. Duda
• Feature/Setting: API for automated content update with dynamic Analytics tag injection.
16. Sitecore
• Feature/Setting: Rule-based automator for inserting Analytics scripts into dynamic content renderings.
17. Umbraco
• Feature/Setting: Automated event handlers on content publish to add Analytics tags.
18. Kentico
• Feature/Setting: Automate Global Event Handler to insert Analytics tags upon page/ad creation.
19. Adobe Experience Manager
• Feature/Setting: Sling Event Listener for automating Analytics tag addition to new content nodes.
20. TYPO3
• Feature/Setting: Automate server-side hook to inject Analytics scripts during page/save publish event.
Benefits
4.1. Automation boosts ad and content rollout speed by eliminating manual tag management.
4.2. Automatable configuration assures full Analytics coverage on all ads, minimizing missed tracking.
4.3. Automated Analytics data enables real-time performance reporting.
4.4. Automated compliance with marketing attribution best practices.
4.5. Centralized automation logic simplifies tag governance and auditing.
4.6. Scaling to high volume of ads is automatedly sustainable.
4.7. Automation reduces risk of revenue loss from untracked or misattributed traffic.
Marketing & Analytics