Automated guest re-engagement campaigns (email, SMS)

Purpose

1.1. Automate re-engagement with previous guests via scheduled, personalized email and SMS campaigns.
1.2. Automator targets guests who have completed their stay, aiming to increase repeat bookings, gather reviews, and upsell services.
1.3. Automation covers segmentation, dynamic content, message timing, and A/B testing for optimized guest interaction.
1.4. Designed to elevate guest loyalty and maximize booking revenue for cabin rental agencies.

Trigger Conditions

2.1. Booking checkout completed and no rebooking within ‘X’ days triggers automation.
2.2. Automation can trigger on guest’s birthday, special events, or after promotional announcements.
2.3. Abandoned booking flows (initiated but not completed bookings) automate follow-up reminders.
2.4. Manual trigger via CRM update or API based on guest segmentation changes.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: "Programmable Messaging" API — configure outbound message flow for guest phone numbers via dynamic templates.
3.2. SendGrid
• Feature/Setting: "Marketing Campaigns" API — automate segmented email automation with scheduled dispatch and dynamic merge fields.
3.3. Mailchimp
• Feature/Setting: "Customer Journeys" — configure post-stay journey automation with conditional delays and content branching.
3.4. ActiveCampaign
• Feature/Setting: "Automations" — automate guest re-engagement with split paths for email/SMS based on guest’s engagement history.
3.5. HubSpot
• Feature/Setting: "Workflows" — automator sends sequenced email follow-ups with personalization tokens after check-out.
3.6. Klaviyo
• Feature/Setting: "Flows" — automate branching email or SMS flows triggered by booking data imported via API.
3.7. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder" — design multi-step, automatable re-engagement journeys triggered by CRM events.
3.8. Zoho Campaigns
• Feature/Setting: "Autoresponders" — configure date-based or activity-based guest email automation with reports.
3.9. Constant Contact
• Feature/Setting: "Email Automation" — automate post-stay engagement series based on contact segment.
3.10. Drip
• Feature/Setting: "Workflows" — configure event-triggered SMS/email automations for offer reminders or reviews.
3.11. Braze
• Feature/Setting: "Canvas Flows" — automate cross-channel campaign flows triggered by data events/API.
3.12. Iterable
• Feature/Setting: "Workflow Studio" — automating targeted re-engagement communication using filters and triggers.
3.13. Omnisend
• Feature/Setting: "Automation Workflows" — automate SMS/email scheduling, split by guest behavior.
3.14. GetResponse
• Feature/Setting: "Marketing Automation" — design automatable event or time-based re-engagement campaigns.
3.15. Moosend
• Feature/Setting: "Automation Workflows" — automate event-triggered emails/SMS with conditional logic.
3.16. SMSAPI
• Feature/Setting: "Send SMS" API — automate personalized SMS to custom segments triggered by CRM export.
3.17. Brevo (ex-Sendinblue)
• Feature/Setting: "Automation" — configure workflow sending both email/SMS upon booking status update.
3.18. Responsys (Oracle)
• Feature/Setting: "Orchestration Canvas" — automate guest re-engagement flows using data-driven triggers.
3.19. Vero
• Feature/Setting: "Workflows" — automate re-targeting automation based on behavioral triggers.
3.20. MailerLite
• Feature/Setting: "Automation" — schedule follow-up emails post-stay; automator applies pre-set delays and filters.
3.21. MessageBird
• Feature/Setting: "Flow Builder" — automate guest SMS based on booking database triggers.
3.22. Customer.io
• Feature/Setting: "Campaigns" — automated, event-based guest follow-up using API payloads from booking platform.

Benefits

4.1. Increases guest return rate by automating personalized outreach.
4.2. Automates repetitive communication tasks, saving staff time and cost.
4.3. Automatedly upsells new services and seasonal promotions for revenue growth.
4.4. Gains feedback and automates collection of reviews via tailored post-stay messaging.
4.5. Improves segmentation with automator-driven workflows adapting to guest behavior.
4.6. Enables rapid A/B testing and campaign iteration through automation.
4.7. Minimizes manual error with end-to-end automating of guest communications.
4.8. Elevates guest experience by sending timely, relevant, automated messages at key lifecycle moments.
4.9. Facilitates data-driven marketing by integrating automated messaging with CRM and PMS platforms.