Marketing and Client RetentionPurpose
1.2. Enable timely, uniform updates and accelerated client engagement by distributing posts across all business channels on launch or testimonial receipt.
1.3. Reduce manual posting efforts, minimize errors, and streamline the showcasing of company success stories or new offerings to drive client retention.
Trigger Conditions
2.2. Approval and receipt of a new client testimonial through feedback forms or review aggregators.
2.3. Scheduled release date/time for campaigns in the real estate marketing plan.
Platform Variants
3.1. Facebook Pages
• Feature/Setting: Graph API — `/page-id/feed`, configure app access token, set message, link, and image fields.
3.2. Instagram Business
• Feature/Setting: Graph API — `/user-id/media` + `/user-id/media_publish`, configure with caption, media_url, and scheduling parameters.
3.3. Twitter / X
• Feature/Setting: v2 API, Endpoint `POST /tweets`, set up OAuth 2.0 App, configure status text and media_id parameters.
3.4. LinkedIn Company Pages
• Feature/Setting: Marketing Developer Platform `POST /ugcPosts`, provide access token, author URN, content, and lifecycle state.
3.5. Buffer
• Feature/Setting: API `/updates/create`, configure channels array, text, optional media attachment, and scheduling.
3.6. Hootsuite
• Feature/Setting: REST API `/messages`, inputs for channel IDs, message, and optionally media attachments.
3.7. Google My Business
• Feature/Setting: API `/accounts/{accountId}/locations/{locationId}/localPosts`, configure summary, call-to-action, and media.
3.8. Pinterest
• Feature/Setting: v5 API `/pins`, input board ID, title, description, media source.
3.9. YouTube Community
• Feature/Setting: YouTube Data API `/communityPosts`, provide channelId, postBody, and scheduledTime.
3.10. Reddit
• Feature/Setting: API `/api/submit`, configure subreddit, title, kind (self/link), text, and scheduling.
3.11. Sprout Social
• Feature/Setting: Publishing API, provide profile IDs, message, media URLs, and post time.
3.12. Slack
• Feature/Setting: Incoming Webhooks, post JSON payload to channel with testimonial/service details.
3.13. Microsoft Teams
• Feature/Setting: Webhook Connector, send JSON card with offering/testimonial content.
3.14. WordPress
• Feature/Setting: REST API `POST /wp/v2/posts`, configure title, content, categories, and publish date.
3.15. Mailchimp
• Feature/Setting: Campaigns API, create new campaign with post text or testimonial, send to list.
3.16. Zapier
• Feature/Setting: Zap trigger/action — “Create Social Media Post” for multiple linked profiles with event-based automation.
3.17. Trello
• Feature/Setting: REST API `/cards`, create cards on “Marketing” board for manual team review before going live.
3.18. HubSpot
• Feature/Setting: Marketing API, schedule social posts to linked company accounts with message and/or media.
3.19. Salesforce Social Studio
• Feature/Setting: API, publish posts using configured account IDs, post content, and attachment.
3.20. Notion
• Feature/Setting: API `/pages`, add testimonial/service highlight as a database item for internal review.
3.21. Discord
• Feature/Setting: Webhook, parse announcement as formatted message to specified channel.
3.22. TikTok
• Feature/Setting: TikTok for Developers / Content Posting API, create post with video link, caption, and hashtags.
3.23. Google Chat
• Feature/Setting: Webhook URL, post card message containing new service or testimonial snippet.
3.24. Constant Contact
• Feature/Setting: V3 API, automate the creation of a social share campaign using new content.
3.25. Tumblr
• Feature/Setting: REST API `/blog/{identifier}/post`, set type, title, body, and media fields.
Benefits
4.2. Frees staff from repetitive posting and reduces time-to-market for campaigns.
4.3. Boosts brand visibility and consistency across all client touchpoints.
4.4. Tracks campaign performance systematically via analytics on each platform.
4.5. Supports compliance and audit trails for all external marketing communications.