Marketing and Communication AutomationPurpose
1.2. Increase customer engagement, upsells, and retention by automatedly delivering timely and personalized promotional content.
1.3. Deliver targeted content to segmented customer lists based on purchase history and user behavior using automation.
1.4. Ensure consistent communication without manual effort via a business automator for marketing and communications.
Trigger Conditions
2.2. Scheduled discount periods or sale events trigger automated email sends.
2.3. Customer registration or opt-ins to a list automate welcome and promotional sequences.
2.4. Pre-defined time intervals automate recurring newsletters and seasonal offers.
2.5. Actions such as abandoned carts or inactivity automate follow-up campaigns.
Platform Variants
• Feature/Setting: Campaign API – configure “POST /campaigns” to automate campaign creation and “POST /actions/send” to automate sending to lists.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API – automate campaign scheduling via “POST /marketing/singlesends” and list management via “POST /marketing/contacts”.
3.3. ActiveCampaign
• Feature/Setting: Automations – automate email series using “Create/Update automation” endpoint.
3.4. HubSpot
• Feature/Setting: Email API – use “POST /marketing/v3/emails” to automate creation and “POST /automation/v3/workflows” to automate triggers.
3.5. Klaviyo
• Feature/Setting: Flow API – automate campaign flows and dynamic segmentation.
3.6. Constant Contact
• Feature/Setting: Campaigns Endpoint – automate bulk email via “POST /v3/emails”.
3.7. Zoho Campaigns
• Feature/Setting: Campaigns API – automate bulk mail campaigns via “POST /campaigns”.
3.8. AWeber
• Feature/Setting: Broadcasts API – use “POST /accounts/{account_id}/broadcasts” to automate sends.
3.9. Drip
• Feature/Setting: Campaign API – automate trigger via “POST /v2/user/{user_id}/campaigns”.
3.10. GetResponse
• Feature/Setting: Marketing Automation – automate workflows using “POST /campaigns” API.
3.11. Campaign Monitor
• Feature/Setting: Transactional API – automate single and bulk emails using “POST /transmissions”.
3.12. Benchmark Email
• Feature/Setting: Email Campaigns API – automate new campaigns via “POST /v1/emails”.
3.13. Moosend
• Feature/Setting: Campaign Creation API – automate campaign deployment using “POST /campaigns”.
3.14. Omnisend
• Feature/Setting: Campaigns API – automate trigger & segmentation flows.
3.15. Mailjet
• Feature/Setting: Send API – automate emails via “POST /send”.
3.16. Amazon SES
• Feature/Setting: SendEmail API – automate direct email broadcasts using “SendEmail” function.
3.17. Salesforce Marketing Cloud
• Feature/Setting: Email Studio API – automate campaign and trigger email events.
3.18. Iterable
• Feature/Setting: Campaigns API – automate single and workflow-based sends using “POST /campaigns”.
3.19. Pardot (Salesforce)
• Feature/Setting: Automation Rules – automate sending through email templates.
3.20. Elastic Email
• Feature/Setting: Campaigns API – automate mass campaigns via “POST /v2/email/send”.
3.21. Sendinblue
• Feature/Setting: Campaigns API – automate promotional sequences via “POST /emailCampaigns”.
3.22. MailerLite
• Feature/Setting: Campaigns API – automate campaign scheduling and audience segmentation.
Benefits
4.2. Automation reduces manual errors and repetitive tasks, ensuring consistency in communication.
4.3. Automatedly delivers personalized promotions to targeted customers, improving engagement and conversion rates.
4.4. Automating campaign analytics collection offers actionable data for marketing optimization.
4.5. Automation scales marketing efforts instantly as subscriber base grows.