Drip email sequences for nurturing leads

Purpose

1.1. Automate nurturing of prospective judo students via scheduled drip email campaigns, segmented by age, interest, and trial lesson status.
1.2. Automated delivery of educational content, class schedules, testimonials, and promo offers to move leads closer to enrollment.
1.3. Automates follow-ups with non-responders, systematically keeping the judo school top-of-mind.
1.4. Enables marketing teams to automate tailored communications for both parents and adult prospects.
1.5. Automation improves conversion through persistency, personalized messaging, and data-driven optimization.

Trigger Conditions

2.1. New lead form submission on judo school website or landing page.
2.2. Prospect registers for a trial class or downloads informational material.
2.3. CRM lead status updates to "Nurture" or "Pending."
2.4. Lead clicks a specific email link or completes a designated action (event-based automating).
2.5. Automation schedules emails after set intervals or in response to non-reply.

Platform Variants

3.1. Mailchimp
• API: POST /automations – Automates series of emails to segmented audiences.
3.2. ActiveCampaign
• Automation Builder: Automates if/then drip sequences; API v3 /contactAutomations.
3.3. HubSpot
• Workflows: Automates nurturing via lead-based triggers; use Marketing Emails endpoint.
3.4. SendGrid
• Marketing Campaigns API: Automates triggered drip email flows for lead segments.
3.5. Zoho Campaigns
• Automation Rule: Automates sequenced emails post user sign-up (POST /campaigns).
3.6. ConvertKit
• Sequences: Automates educational drips with Tags API for audience segmentation.
3.7. Drip
• Workflows: Automates multistep nurturing using POST /subscribers.
3.8. Salesforce Marketing Cloud
• Journey Builder: Automates logic-based nurturing using API contact triggers.
3.9. Klaviyo
• Flows: Automator for time or behavior-based nurturing; POST /flows.
3.10. Campaign Monitor
• Journeys: Automates drip series via Transactional API triggers.
3.11. GetResponse
• Marketing Automation: Automated event-drip setup; use POST /automation.
3.12. AWeber
• Campaigns: Automates drip campaigns via Add Subscriber API.
3.13. Brevo (Sendinblue)
• Automation: POST /smtp/email for drip scheduling and list management automation.
3.14. Omnisend
• Automation Workflows: Automates event-based lead engagement.
3.15. Constant Contact
• Email Automation: Automated series via POST /contacts API.
3.16. Moosend
• Automation Workflow: Automates lead sequences—trigger via POST /workflows.
3.17. MailerLite
• Automation: Workflow triggers for nurturing using POST /api/v2/campaigns.
3.18. Elastic Email
• Automation Trigger: POST /contacts to segment + drip emails.
3.19. Benchmark Email
• Automation Pro: POST /contacts endpoint for automated series.
3.20. SharpSpring
• Visual Workflow Builder: Automates nurturing via POST /leads.
3.21. ActiveTrail
• Automation Journey: Drip series via POST /automations endpoint.
3.22. EngageBay
• Marketing Automation: Triggers by list signup using POST /automation.

Benefits

4.1. Automates consistent prospect engagement, increasing lead-to-student conversion rates.
4.2. Automated workflows reduce manual marketing labor, scalable for multi-location judo schools.
4.3. Automation delivers targeted, timely communications, optimizing the user journey.
4.4. Improves data capture, analysis, and ROI tracking through automated behavior recording.
4.5. Enables rapid launch of new campaigns, with automator flexibility for A/B testing.
4.6. Automated re-engagement of dormant and non-responsive leads, preventing opportunity loss.