Promotions and referral program management

Purpose

1. Automate all aspects of judo school promotions and referral program management.

2. Automating the creation, distribution, and tracking of referral codes for students and parents.

3. Automated management of promotional offers, time-limited discounts, and bonus class invitations.

4. Automated referral reward issuance, tiered referral structures, and notification workflows.

5. Automate communications for contest launches, progress tracking, and winner announcements.

6. Automated analytics on campaign performance, participant engagement, and channel effectiveness.

Trigger Conditions

1. New student sign-up through website, mobile app, or in-person registration.

2. Referral code use detected at enrollment form or payment.

3. Campaign start schedule (date/time-based automation).

4. Achievement of referral thresholds by an individual or group.

5. Automated detection of expiring offers or campaigns.

6. User engagement with emails, SMS, or social posts.

Platform Variants

1. Twilio (SMS API)

• Feature/Setting: Configure SMS Notify Service/Studio Flows to automate sending referral and promotional codes; use webhooks for automated triggers.
  

2. SendGrid (Marketing Campaigns API)

• Feature/Setting: Automate sending bulk emails about offers; set up Automation Triggers from new enrollment events or CRM data updates.
  

3. Mailchimp (Journeys/Automation API)

• Feature/Setting: Use Journeys to create automated welcome/referral campaign flows and auto-segment leads from judo school CRM.
  

4. ActiveCampaign (Automations)

• Feature/Setting: Create custom automations for referral program, with automated multi-step sequences for tracking and rewards.
  

5. Zapier (Webhooks & App Integrations)

• Feature/Setting: Use multi-step Zaps to automate lead capture, referral code generation, notification, and Google Sheets sync.
  

6. HubSpot (Workflows & Marketing Automation API)

• Feature/Setting: Design workflow-based automation for promotional campaign enrollment and referral progress updates.
  

7. Salesforce (Process Builder & Marketing Cloud APIs)

• Feature/Setting: Automate campaign member management; trigger Marketing Cloud Journeys upon lead or contact creation.
  

8. Google Sheets (Apps Script API)

• Feature/Setting: Automate tracking of referrals and campaign performance with Apps Script triggers on data input.
  

9. Facebook Ads Manager (Marketing API)

• Feature/Setting: Automate ad campaign creation and track conversions from unique referral-tracked links.
  

10. Instagram Graph API

• Feature/Setting: Automate posting stories and tracking engagement on judo promotions; trigger DMs for referrals.
  

11. WhatsApp Business API

• Feature/Setting: Automate message templates for special offers and referral program invitations; webhooks for reply tracking.
  

12. Shopify (Discounts & Marketing API)

• Feature/Setting: Automate generating unique promotion/discount codes synced with CRM and marketing emails.
  

13. Eventbrite (Webhook API)

• Feature/Setting: Automate class event creation and trigger invitations with referral incentives.
  

14. Intercom (Outbound Messages & Automations)

• Feature/Setting: Automate in-app messages for offer awareness and direct replies to automate enrollment/referral.
  

15. Slack (Bots & Incoming Webhooks)

• Feature/Setting: Automate posting campaign status, reminders, and leaderboard updates for staff.
  

16. Telegram (Bots API)

• Feature/Setting: Automate sending referral contest updates and automate sharing unique referral invites via chatbots.
  

17. WooCommerce (Coupons API)

• Feature/Setting: Automate coupon generation and email delivery for student or parent referrals.
  

18. Pipedrive (Workflow Automation)

• Feature/Setting: Automate deal and contact status changes based on referrals and new signups.
  

19. Typeform (Webhooks & Connect API)

• Feature/Setting: Automate capturing leads and connect to backend automation for issuing referral codes.
  

20. Google Calendar (API)

• Feature/Setting: Automate scheduling special promotion sessions and automated reminder notifications for event-based offers.
  

21. Stripe (Coupons & Promo Code API)

• Feature/Setting: Automate referral discounts issuance and redemption tracking within payment workflows.
  

Benefits

1. Automates manual, repetitive promo/referral workflows, freeing staff time.

2. Automatedly increases student and parent engagement through personalized, automated messaging.

3. Accelerates referral growth by automating incentivization and recognition.

4. Ensures consistent communication with automated reminders, updates, and thank-yous for participants.

5. Automates the collection and autogeneration of performance analytics, optimizing future campaigns.

6. Minimizes errors and delays with reliable, always-on promotion/referral automator systems.

7. Automates compliance for expiring offers and rewards, eliminating missed opportunities.