Automated email campaigns and segmentation

Purpose

1.1. Automatically deliver targeted email campaigns to segmented recipient lists, promoting new products, exclusive deals, and compliance content.
1.2. Streamline marketing workflows by reducing manual effort in audience targeting, campaign scheduling, and engagement follow-ups.
1.3. Ensure communication is compliant with alcohol marketing regulations and tailored to trade buyers, distributors, and retail partners.
1.4. Gather analytics for optimization of marketing strategies and refine messaging based on customer interaction data.

Trigger Conditions

2.1. New product arrivals or limited-edition stock added to inventory.
2.2. Trade buyer or distributor signs up or is added to CRM.
2.3. Scheduled marketing dates from calendar or promotional plan database.
2.4. Behavioral triggers such as email opens, link clicks, or purchase thresholds.

Platform Variants

3.1. Mailchimp
• Feature: Campaigns — Use the Create Campaign endpoint; configure audience via Tags for beverage type or region.
3.2. SendGrid
• Setting: Marketing Campaigns API — Set up Dynamic Lists and trigger via contacts.add or contacts.update.
3.3. HubSpot
• Setting: Marketing Email API — Automate via Single Send endpoint and segment with Lists API.
3.4. ActiveCampaign
• Feature: Automations — Use "Start an Automation" endpoint, trigger on tag change (e.g., “trade-wholesale”).
3.5. Klaviyo
• Setting: Flows — Send "Created Event" to trigger specific flows for product launches.
3.6. Constant Contact
• Feature: Campaigns API — Create and schedule, tie to contact addition event.
3.7. Salesforce Marketing Cloud
• Feature: Journey Builder API — Define entry event via Data Extension update.
3.8. Zoho Campaigns
• Setting: API Campaigns — Automate email send with Add Contact trigger.
3.9. Moosend
• Feature: Automation workflows — Trigger drip sequence on contact tagged as wholesale client.
3.10. Brevo (formerly Sendinblue)
• Setting: SMTP Transactional — Use Automation API for segmented batch send.
3.11. Pardot
• Feature: Prospect API — List membership event to trigger marketing send.
3.12. Drip
• Setting: Triggered Campaign API — Fire on custom event "inventory-update".
3.13. AWeber
• Feature: Broadcast API — Send on subscriber addition to alcohol segment list.
3.14. Elastic Email
• Setting: Contacts Automation — Trigger campaign based on custom fields (e.g., distributor type).
3.15. Omnisend
• Feature: Email Automation — Define workflow from Segment Membership trigger.
3.16. GetResponse
• Setting: Automation API — Configure Send Newsletter action with List trigger.
3.17. Benchmark Email
• Feature: Automation Pro — Contact joins list with "wholesale-importers" tag.
3.18. Campaign Monitor
• Feature: Transactional API — Send campaign on list update.
3.19. Mailjet
• Setting: Marketing Automation — Segment by property "trade_partner".
3.20. Emma
• Feature: Automation API — Trigger on signup for “Alcohol Industry” group.
3.21. Customer.io
• Setting: Triggered Broadcasts — Send automated batch upon attribute update (“recent purchase”).

Benefits

4.1. Ensures trade-specific promotions reach relevant buyers rapidly and consistently.
4.2. Personalizes outreach to distributor types, maximizing engagement and compliance.
4.3. Provides rich analytics, enabling A/B testing and continuous campaign optimization.
4.4. Minimizes manual labor, decreasing error rates and freeing marketing resources for creative tasks.
4.5. Enhances regulatory compliance by automating restrictions and approval flows for alcoholic beverage content.