Market survey distribution and analysis

Purpose

1.1. Automatically distribute market surveys to targeted recipients, collect responses, aggregate data, analyze feedback trends, and create periodic reports to inform marketing strategy and sales targeting.
1.2. Integrate multiple communication channels to maximize response rates and streamline data handling.
1.3. Enable rapid feedback loops with actionable insights for beverage wholesalers to adapt product offerings and outreach.

Trigger Conditions

2.1. Scheduled distribution (e.g., monthly, quarterly, before product launches).
2.2. Manual initiation by marketing personnel when new campaigns or products are released.
2.3. Automated based on reaching specific sales, new customer sign-ups, or inventory milestones.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: SMS API; configure message template, target numbers, survey link inclusion.
3.2. SendGrid
- Feature/Setting: Marketing Email API; set up recipient lists, embed dynamic survey links.
3.3. SurveyMonkey
- Feature/Setting: Survey Distribution API; automate sending surveys and collecting responses.
3.4. Typeform
- Feature/Setting: Webhooks and Responses API; trigger new form creation and fetch results.
3.5. Google Forms
- Feature/Setting: Forms API or App Script; auto-send forms, retrieve submissions.
3.6. Microsoft Forms
- Feature/Setting: Microsoft Graph API; automate form distribution, record responses.
3.7. Mailchimp
- Feature/Setting: Campaigns API; automate survey email campaigns and track opens/clicks.
3.8. HubSpot
- Feature/Setting: Surveys and Workflows; auto-enroll contact lists for survey sequences.
3.9. ActiveCampaign
- Feature/Setting: Automations; initiate surveys post-campaign or after sales triggers.
3.10. Facebook Messenger
- Feature/Setting: Messenger Send API; initiate direct survey links via chat.
3.11. WhatsApp Business
- Feature/Setting: Business API; configure message templates, broadcast to lists.
3.12. Slack
- Feature/Setting: Incoming Webhooks; send survey reminders to sales or distribution channels.
3.13. Microsoft Teams
- Feature/Setting: Adaptive Cards/Connectors; distribute and track internal surveys.
3.14. Salesforce
- Feature/Setting: Marketing Cloud Survey Automation; trigger surveys based on CRM events.
3.15. Zapier
- Feature/Setting: Webhook/Email parser; auto-route responses into analysis pipelines.
3.16. Jotform
- Feature/Setting: API/Webhooks; trigger forms, collect detailed response data.
3.17. Airtable
- Feature/Setting: Automation scripts; store, timestamp, and analyze incoming survey data.
3.18. Tableau
- Feature/Setting: Data Connectors; auto-ingest survey data for visualization.
3.19. Domo
- Feature/Setting: APIs/Data pipelines; aggregate and dashboard survey responses.
3.20. Zoho Survey
- Feature/Setting: API Integration; auto-deploy surveys and compile reports.
3.21. Qualtrics
- Feature/Setting: Distribute Survey API; automate survey send and feedback retrieval.
3.22. Outlook 365
- Feature/Setting: Email Automation (Power Automate); mass-dispatch survey emails.
3.23. Google Sheets
- Feature/Setting: Sheets API; auto-import and process survey data for further action.

Benefits

4.1. Improved survey response rates and quality through multi-channel distribution.
4.2. Reduced manual effort for recurring survey campaigns and data aggregation.
4.3. Rapid, actionable insights for adjusting marketing and sales strategy.
4.4. Enhanced customer segmentation and follow-up based on real feedback.
4.5. Consistent data collection for compliance and quality measurement.