Real-time campaign analytics and reporting

Purpose

1.1. Automate data aggregation, analysis, and visualization for ongoing and completed marketing campaigns targeting on-premise and off-premise alcohol retailers.
1.2. Enable real-time insights, alerting, and proactive adjustments to advertising, promotions, and channel-specific initiatives.
1.3. Track consumer engagement, conversion, channel ROI, sentiment, and campaign effectiveness across multiple touchpoints.
1.4. Ensure unified reporting for management and field teams, supporting compliance and marketing optimization.

Trigger Conditions

2.1. Campaign launch or schedule activation across any digital or physical channel.
2.2. Incoming consumer response/event (click, open, scan, physical redemption, etc.).
2.3. New conversion or sales data from POS, CRM, or DTC systems.
2.4. Completion of a reporting cycle (hourly, daily, or custom frequency).
2.5. Receipt of third-party data feed or partner analytics update.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Real-time Reporting API — auto-fetch conversion, traffic, and event analytics on campaign ID match.
3.2. Facebook Graph API
• Feature/Setting: /insights endpoint — query campaign-specific metrics programmatically.
3.3. Instagram Graph API
• Feature/Setting: /media_insights — schedule pulls for reach, impressions, engagement.
3.4. LinkedIn Marketing Developer Platform
• Feature/Setting: /adAnalyticsV2 endpoint — track demographic breakdowns and engagement by campaign.
3.5. Mailchimp
• Feature/Setting: Campaign Reports API — fetch open, click, bounce, and response rates per campaign.
3.6. Twitter/X API
• Feature/Setting: /2/tweets/analytics — monitor real-time hashtag, campaign, or ad engagement.
3.7. HubSpot
• Feature/Setting: Marketing Email Events API — collect engagement and conversion triggers.
3.8. Salesforce Marketing Cloud
• Feature/Setting: Data Views — query campaign​_activity, click, open, and conversion logs.
3.9. Power BI
• Feature/Setting: Streaming Data API — ingest live data streams for dashboard visualization.
3.10. Tableau
• Feature/Setting: Web Data Connector — scheduled pull of campaign results and metrics sources.
3.11. Zoho CRM
• Feature/Setting: Campaigns API — trigger on campaign status update or new lead activity.
3.12. Klaviyo
• Feature/Setting: Metrics API and Webhook — receive real-time event data for campaigns.
3.13. Segment
• Feature/Setting: Event Tracking API — funnel all campaign engagement/attribution for central reporting.
3.14. Shopify
• Feature/Setting: Order and Checkout API — match revenue to campaign tags for uplift analysis.
3.15. Oracle Eloqua
• Feature/Setting: Bulk API — retrieve campaign and contact engagement summaries.
3.16. Adobe Analytics
• Feature/Setting: Reporting API v2 — schedule automated report generation on campaign milestones.
3.17. Sprout Social
• Feature/Setting: Message Activity Export — automate delivery of social campaign response data.
3.18. Hootsuite
• Feature/Setting: Analytics API — pull scheduled reports and push to master dashboard.
3.19. Microsoft Dynamics 365 Marketing
• Feature/Setting: Insights Data API — ingest timeline events and KPI updates.
3.20. AWS Lambda
• Feature/Setting: Event-driven function — process analytics payload and trigger downstream alerts or updates.

Benefits

4.1. Provides timely, actionable data to managers and sales reps without manual intervention.
4.2. Accelerates decision making for campaign alterations and resource reallocation.
4.3. Enhances campaign ROI by enabling rapid detection of underperformance.
4.4. Supports compliance and auditability with automatic activity logging.
4.5. Unifies reporting across fragmented marketing platforms for holistic visibility.