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SMS notifications for promotions and events

Purpose

1.1. Enable automatic SMS notifications for customers of alcoholic beverage wholesalers to promote new arrivals, special offers, exclusive events, and time-sensitive deals.
1.2. Ensure messages reach both retail partners and direct consumers for improved engagement, event attendance, and sales conversions.
1.3. Maintain compliance with age-restricted product regulations by incorporating opt-in and validation mechanisms.
1.4. Streamline marketing communication while logging consent, scheduling, and analytics for ongoing improvement and audit requirements.

Trigger Conditions

2.1. New promotional campaign or product launch approved by marketing.
2.2. Scheduled events (tastings, trade shows, new distribution partnerships).
2.3. Inventory changes—high-demand products restocked or flash sales.
2.4. Customer segment match (e.g., VIP buyer, retail location-specific) reaches eligibility.
2.5. Recurrence on custom calendar dates (holidays, weekends, fiscal periods).

Platform Variants


3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable Messaging API, configure with campaign messaging body, recipient lists, and callback URL for delivery status.

3.2. Vonage (Nexmo)
• Feature/Setting: SMS API, set up sender ID, promo event template, message callback, and opt-out link.

3.3. Plivo
• Feature/Setting: Send SMS API; configure per-batch sending, sender masking, and keyword recognition.

3.4. MessageBird
• Feature/Setting: SMS Gateway API, bulk messaging, status webhook, and message templates for events/promos.

3.5. Infobip
• Feature/Setting: SMS API, automated scheduling, two-way messaging for RSVPs, DNC list management.

3.6. Sinch
• Feature/Setting: SMS Messaging API, configure event triggers, templates, and delivery analytics integration.

3.7. Bandwidth
• Feature/Setting: Messaging API, set account event hooks, assign short codes for branded promotions.

3.8. ClickSend
• Feature/Setting: SMS Campaign API, schedule and segment sending, integrate opt-in status management.

3.9. Textlocal
• Feature/Setting: SMS API, personalize with merge fields, schedule repeat campaigns.

3.10. Telesign
• Feature/Setting: SMS API, your event-driven SMS with client consent verification.

3.11. Routee
• Feature/Setting: Bulk SMS API, set conditions for event marketing; automate opt-out tracking.

3.12. 46elks
• Feature/Setting: SMS API, configure sender ID, webhooks for interaction logging.

3.13. Esendex
• Feature/Setting: Messaging API, configure group sends and automatic opt-out links.

3.14. Karix
• Feature/Setting: SMS API, use campaign scheduler, contact list tags for segmentation.

3.15. TeleSign
• Feature/Setting: SMS Verify API, automate age-gate processing and promotional SMS.

3.16. Soprano
• Feature/Setting: SMS API, design alerts and campaign approval flows.

3.17. Silverstreet
• Feature/Setting: SMS API, employ event-triggered campaign sendouts, safety compliance tagging.

3.18. SMSGlobal
• Feature/Setting: SMS Gateway, batch campaign upload, delivery confirmations.

3.19. Kaleyra
• Feature/Setting: SMS API, dynamic personalization for promotions, analytics.

3.20. Mitto
• Feature/Setting: Campaign SMS API, configure batch segments, feedback response capture.

3.21. Telnyx
• Feature/Setting: Messaging API, set promo message templates and scheduled send.

3.22. SAP Digital Interconnect
• Feature/Setting: Messaging API, create rules for event and offer notifications.

Benefits

4.1. Reduce manual effort by fully automating marketing SMS workflows for promotions/events.
4.2. Accelerate customer reach and precision targeting for time-critical campaigns.
4.3. Improve compliance tracking on alcohol promotions via opt-in status and consent management.
4.4. Maximize ROI with delivery analytics, customer engagement metrics, and re-engagement workflows.
4.5. Enable rapid updates and consistency across all communication channels.

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